The Research Of Douban Reading Self-publishing

Along with the gradual development of the Internet technology,the digital reading gradually popularization,the digital reading market scale expanding gradually,then arises at the historic moment of network publishing model developing rapidly.Since the publishing model greatly reduces the threshold of the publishing industry,the author has a broader space.Relatively,the domestic self-publishing platform is still in its infancy stage,the study of the patterns of self-publishing much self-publishing platform based on mature abroad.Founded in 2011,douban reading self-publishing platform,in the process of its development,is one of the few not imitate foreign mature business model,through its own unique product positioning,development become a domestic representative self-publishing platform.Douban reading since publishing based on douban reading channel,founded in 2005,douban is the domestic well-known cultural community platform,after 12 years of business development,has grown to become the second large domestic social networking sites.Large user coverage for douban reading self-publishing platform development laid the foundation of audience,at the beginning of the douban reading self-publishing platform development,relies on douban has realized the rapid accumulation of users,the promotion and publicity of douban reading played a huge role in promoting.Douban reading self-publishing platform and other self-publishing platform the biggest difference lies in its retained content evaluation.Original works directly determines the quality of the utilization of the platform users and loyalty,although compared with traditional publishing institutions,douban reading self-publishing platform audit mechanism has simple many,but the requirement for the quality of the content is a platform for the core concept.At the same time as published earlier in the mode of digital reading platform,douban reading in the process of its exploration model of development also faces many difficulties,the success of solve problems encountered in the course of development,is whether it can keep the benign development of the top priority.This article through to douban reading self-publishing platform development process,the operation mode,product positioning,content,construction,marketing situation in-depth investigation and study,comprehensive analysis the advantage of douban reading embodied in: high quality content promotionplatform the conscience of the circulation;Douban long-term accumulated huge user group;Captures the mobile Internet technology brings new opportunities;The interaction mechanism of the platform for its own good.At the same time for douban reading self-publishing platform facing the lack of regulation of digital publishing,profit model is not yet clear,too small product positioning,marketing channels,single put forward feasibility development strategy.This paper hope through to the douban reading self-publishing platform of comprehensive analysis of the advantages and disadvantages in the process of development,and from the publication of the domestic environment,profit model,content construction and promotion and other issues put forward for the future development of strategy,expected to become the domestic exploration of self-publishing platform research the feasibility of the model.