Entertainment Shows On Television Under The Perspective Of Mass Culture

Chinese television entertainment program has become the main force of television ratings contribution, not only entertainment rises year by year, and the television media competition is increasingly fierce. However, the current Chinese TV entertainment programs are in a dilemma embarrassment:on the one hand, TV entertainment programs in increasingly diverse, rich content to meet the growing needs of the audience for entertainment and leisure, and become an important part of their daily cultural practice, thus welcomed and recognized by more and more audience on the other hand, it is thought to lack of cultural content and program originality deficiency, which suffered from the aspects of the query and criticism. The article thinks, TV entertainment program is the development of television technology, the audience media literacy changes, television program manufacture idea innovation, mass society initially formed, the media industry continue to highlight the nature of interaction, social and cultural psychology changes and other factors result. In this context, various cultural entertainment TV programs encountered criticism, is actually the people in different positions based on the problems existing in the development of mass culture indifferent interpretation and cognition. On the basis of TV entertainment program is a discourse of popular culture hypothesis, focus on the internal relationship, TV entertainment television entertainment program of mass culture and mass culture characterization and culture of TV entertainment program in the significance of the various paradoxes exist, the TV entertainment programs, with the cultural understanding of this TV program.