The Development And Cultural Evolution Of Chinese TV Entertainment Program

The propulsion transforming with Chinese society since reforming and opening, culture art direction was prompt to become market-oriented, diversified, unreligious art had led culture structure to diversified, commercial trend, and provided thick soil and gigantic space for the development and flourishing of mass culture. Under background of this kind of mass culture production and consumption, a new type of TV program——Entertainment program had produced. Sermonize from being pulling a long face, that"Yu Jiao Yu Le"turned to putting entertainment into practice and ran parallel with solemnity, The development and pattern innovation of Chinese TV entertainment program wasn't divided from entire Chinese culture. When Chinese culture from mainstream culture had held a leading post at first, to outstanding person culture took up the center station, the mass culture blotted out the sky and covered up the earth at last, the TV entertainment program had also experienced various change such as the development of program form, program idea renewal and the change of pattern. TV entertainment program development history is also that mass culture grows vigorously history.This text proceeds from longitudinal angle at first, has introduced the development history of the entertainment program step by step according to the change of program idea and form. Secondly, through the key analysis to the important program form of different periods, use mass culture, TV culture and relevant research theories of the communication study, combine the concrete national conditions of our country, watch the source to trace back flow, understand the involvement of all kinds of cultural strength in the entertainment program evolution, find out the future structure of Chinese culture and the developing direction and cultural value of the TV entertainment program, try hard to offer some referrence for the fact that the mixed and disorderly entertainment program with impetuous noise and excitement extricates itself from a predicament.