Arts Class Entertainment Television Programs

In 2004, a trueman show TV programming named Super Voice Girl appeared in Hunantv's schedule. While attracting numerous participants, the programming made a great profit for the TV station and there was a flood of reports on the programming and its participants in the media. Academic disputes aroused a wide discussion on the programming, which on one hand means that the influence of the programming can not be negligible and on the other hand implies the lack of understanding. Nowadays, there has appeared numerous comments on Super Voice Girl, but none of them give a overall systematic explanation the internal TV development mechanism behind the Super Voice Girl. China's TV entertainment has gone across ten more years, which is a process from shortage to abundance, so it's very necessary to carry on research on this kind of TV programming.By adopting comparative research method, this paper looks back to the history of China's TV entertainment programs and compares similar programming with Super Voice Girl. From the angle of the mass communication culture,communication economy and receiver mentality , systematic explanation and discussion the brand of Super Voice Girl are presented.This paper chooses Super Voice Girl as the research focus, and on the base of inducing the common rules of TV entertainment programming makes suggestions for the future development of our TV entertainment programming.