| Nowadays, Entertainment TV programs is sweeping across ourmainland market with a strong growth momentum, thus causing a greatimpact on democratic society in all aspects of life. Entertainment TVprograms is gradually become the media sensation by virtue of it’ssuperiority as being interactive, entertaining, as well as it’scommercialized operation character. However, it also encountered manyproblems which need an urgent settlement in the process of development.This article reviews the developing process of our country’sentertainment TV programs and putting a new partition method for thestage of its development. This essay also concluded several problems inthe light of its development, such as being flattering, lacking ofhumanistic care, inadequate in program originality and what’s more,causing a series of problems like public sphere alienation. In accordanceof these issues mentioned above, this article put an equal emphasis onthe importance between economic interest and social benefits. It alsobrings up an idea as value local entertainment programs innovation, putprograms “brandlization” operation measures into practice in hopingthat our country’s TV entertainment TV program will develop along ahealthy and long-term path. |
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