Research On Current Situation Of Sports News Network Communication In The Omnimedia Era

In this paper, literature review method and inductive-deductive method were applied,reports of Sina sports events were taken as an example, and reports on Sina Weibo about Guangzhou Asian Games, London Olympic Games, Brazil Word Cup, Sochi witer Olympics etc. were analyzed to summarize the various characteristics and deficiencies of network sports news spreading under omnimedia era, to propose suggestions and to promote better development of network sports news under omnimedia era. Firstly, the connotation of network sports news under omnimedia era is stated, differences between new media sports news and traditional sports news are analyzed and studied, several major types of sports news websites under omnimedia era are illustrated, the elements of network sports news spreading under omnimedia era are also expounded to understand the characteristics of sports news report. Comparing with the traditional report pattern of sports news, the spreading pattern of the sports news under omnimedia era has obvious features including compound press release channel, diversification of news spreading subjects, omnipotence of news gathering and editing, generalization of news contents, multiply roles of audience and etc. Furthermore, the following problems during spreading were also discussed: distractions of audiences, severe news deconstruction, too much entertaining, limited topic-selection, headline exaggeration,too much fake news, obstructive dissemination of news, etc. At the end of this paper,suggestions about the development of network sports news under omnimedia era are proposed:It should promote the reliability of the news content and strength the construction of news content while combining traditional media with new media, deepen the multimedia spreading of sports news, develop new special topic of sports news, pay attention to public opinions to avoid vulgarization of sports news. A new approach for the better development and improvement of network sports news under omnimedia era will be hopefully found through the research of this paper.