The "Double-Sided Effect" Of The Entertainment Trend Of Sports News Reporting In Network Media

In recent years,with the rapid development of China's national economy,network sports media in China's internet booming express,multi-channel,all-round increase in the proportion of sports entertainment news coverage.Online sports media Such an approach is mainly to convey information,to meet the public's right to know at the same time,to obtain some of the economic benefits,improve click-through rates,and attract advertising.Entertainment sports News has advantages and disadvantages,although in the short term attracted everyone's attention,but in the long run,is undoubtedly not conducive to the cause of sports and the sound development and competition of the news industry.The purpose of this paper is mainly to analyze the performance of sports News entertainment reports,the influence of pros and cons in the network media,hoping that the network media in the future when reporting sports news,abandon some entertainment of the low-end vulgar reporting methods,to tournament news and positive guidance.The research methods are mainly three kinds: literature method,that is,query a large number of relevant literature and books;Expert interview method,the interview is mainly the domestic network sports media frontline staff,as well as senior sports fans;The specific case analysis method selected Sina sports,Sohu Sports,NetEase sports three major network media,From June 15,2015 to June 15,2017,the three-year event report on the National Football League was used as the main news text to summarize the number and proportion of event news,as well as the number and proportion of entertainment news in nontournament news,and to select some of the representative news stories as examples.This paper studies the tendency of sports news entertainment in network media.Finally,the research conclusion is drawn: 1.The proportion of online sports news coverage is unbalanced.The main non-tournament news report in the sports depth report,mass Sports Report and sports Culture report and so on less content,sports star personal private life report more.2.Online sports news reports slightly offset the correct value orientation.News has an important special function,is to spread the correct social guidance,if entertainment gossip news too much,it can not play a very good role in social guidance.Especially for the young people who are forming the values of life,long-term browsing of more vulgar news,is not conducive to healthy growth.3.Theemployment threshold for journalists is low.The rapid development of the new media industry has prompted some sports media to disseminate information quickly and extensively,on the one hand,when choosing employees,the threshold is relatively low,on the other hand,the quality of manuscripts is also worth scrutiny.4.The relevant government departments are poorly regulated.Since the founding of China,sports journalism has flourished,but there is no special law to restrain journalists and athletes.Some media use this to over-monitor the lives of athletes and tap the privacy of sports stars;another aspect,and indeed some athletes do not establish a good image,the behavior has something to be reckoned with.This phenomenon may be improved if the relevant laws are binding and regulated.