A Study On The Causes Of Sports News Entertainment

The entertainment of sports news is one of the mainstream trends in the development of sports news.While entertaining to meet the interests of the audience and the spiritual and cultural needs,it also brings the negative effects of vulgarization and violence to the development of sports news.In this study,by means of literature,expert interview,logical analysis,case study and other methods,sina sports micro-blog is selected as a case to analyze the entertainment phenomenon of network sports news from many angles.First of all,from the historical perspective,we comb the development and evolution of Internet sports news.Secondly,from the perspective of the media,using the Internet,radio,television,and plane media as the carrier,the main forms of entertainment,the entertainment factors and their characteristics are summarized from the content and the form of the report.Finally,from the analysis of the four environmental factors that affect the sports news entertainment,the political,economic,social culture and technology,summarize the causes of sports news entertainment,and find out the shortcomings of the sports news,and put forward constructive suggestions.In order to promote the development of sports journalism in C hina,it will provide a theoretical reference to help sports news network to spread entertainment.By studying the causes of sports news entertainment,this paper analyzes the external factors and internal mechanisms that lead to entertainment,and draws the following conclusions:(1)the amusement of sports news is mainly reflected in two aspects: the entertainment reports,that is,the sports news chooses the entertainment news as the content of the report;the entertainment is used to report and comment on the sports news.On sports.(2)sports news entertainment is the main trend of the development of the current sports news business,but at the same time,we should grasp the degree of entertainment,avoid the loss of excessive entertainment to the whole news industry,and use the means of laws and regulations to restrain it to extremes.(3)the entertainment of sports news is influenced and controlled by many factors.For example,the more loose political environment,the institutional change of sports news,the prevalence of consumer culture,the demand of the audience and the entertainment attributes of sports news.(4)there are obsolete concepts,lack of managerial talents,immature sports news entertainment mode and lack of effective supervision mechanism in sports entertainment.In view of the phenomenon of sports news entertainment and its development trend,the following suggestions are put forward:(1)improve the supervision mechanism of sports news and introduce relevant laws and policies.(2)update the business concept and change the way of network media operation.(3)improve the professional ethics of sports news and strengthen the social responsibility of sports media practitioners.(4)strictly grasp the degree of sports news entertainment.(5)make rational use of public opinion to create a favorable environment for sports news and public opinion.