Discussion About The Developing Dilemma Of TV Entertainment Programs And The Solution

In modern society, the mass media are playing an obvious and indispensable role in providing culture and entertainment. With the rapid development of electronic media in 1980-90s, there is a huge demand for television culture and arts when television has become a theater for entertainment. How to gain the economic benefit and social benefit by attracting the attention of audiences is becoming the starting point and main purpose of many television stations. All kinds of TV programs play a full role of "entertainment messenger "with their specific diversity and comprehensiveness.The research object in this paper is entertainment orientation of the television entertainment shows in China. This paper affirms the reasonability and necessity existing in the entertainment orientation. This paper reasonably analyzes the background and causes for popularity of entertainment orientation in television. In addition, it analyzes the current conditions of domestic TV3entertainment programs, combined with the characteristics of such programs abroad. The author points out the existing problems in TV entertainment programs. In the meantime, the author explores the developing trend of TV entertainment programs in the new era in order to provide television programmers with enlightenment.