Rheological Study On The Role Of The Audience Of TV News In China

This dissertation described the change progress of audience's position in the journalism study history, summarized rule and display of change in the aspect of TV news audience's position in our country, reveal some problems existed in contemporary TV news audience concept, and reflected upon this humanly for forecasting its development tendency.In detail, this dissertation reviewed studies of audience concerned at home and abroad so that it can inspect the change of audience's position in the history of journalism. And then, it combed the change progress of audience's position in our country in the history point of view, paid a lot of attention on analyzing specific act which this change mirrored from content, form, audience's join. In view of present situation of audience's position, it dissected some problems in our TV news, pointed out that although TV news audience concept has being developed from "media center" to "audience center", concern on audiences showed from media is apparent, the audience's position in the media' thought is on the wrong way, and put themselves in the dilemma of high audience rating and low respect, which is because of media "audience rating worship".At last, audience concept in contemporary TV news is reflected humanly upon from critical angle in this dissertation. The deep reason for calling on human concern is dissected in TV news. Some problems are showed when the TV news concern audiences, for instance, the lack of philosophical understanding on audiences as "human", the concern on audiences is narrow, the thought of concerning audiences hang about the surface, and so on. At the same time , Some effective measures is put forward for make it going on to health and perfect.