From News Reports, Look At The Relative Lack Of Female Audiences Reasons

As the editor-in-chief of the programme named "half the sky" Qu Jing said: to the development of human civilization today. A notable feature was the increasing emphasis on the individual as the value of life and quality of life, and thus to observe the proceeding. Look at society and life. It is only natural that men and women who matter, but naturally does not mean equal. The world through a century, millennium, regardless of civilization or backward, because men and women of different social division. Led to a deep-rooted distinction between natural or traditional name invisible even ruthlessly around us. It has continued to explore gender issues is a hot topic. Over the years, people have always been in the pursuit of gender equality and harmony. We found that with the development of society, and now to an era of rapid development of the media industry. For many people the television, newspapers, radio and the Internet, etc. These media, it has become an indispensable part of daily life. Therefore, the media have been involved in gender topic, through repeated in the media to ask people how gender equality in the same space discourse? Based on the differences between the sexes as the prerequisite to explore the social roles played by different sexes, will be reflected in the news coverage. We also see the result of deep-seated cultural roots, the gender difference in the status of discourse. Adopting a combination of empirical research and theoretical analysis, put "Guangzhou Evening Paper," "China News" version of the study sample. Analysis of the relative lack of female audiences through news reports of the reasons. The article is divided into three parts: the first part through empirical study, understand the contents of the news reports conform to the current needs of female audiences. Empirical part of the audience for inspection at the same time that the content of the samples analyzed. Of the "Guangzhou Evening Paper," "China News" version of the empirical research, through a large number of charts and data, we find that Women are not only the attention of the audience, the topic of fashion and lifestyle information of this kind, to their information needs are diverse, They are most interested in the matter, it is also optimistic about the overall state of their lives, a positive one. Based on the analysis of samples of the "Guangzhou Evening Paper," we found that, in fact, in today's news content is still male-centered discourse, most news reports carried out on men. And female differences exist in the real needs of the audience. Therefore, in the second part of this paper -- theoretical analysis, we start from a gender difference; layer-depth analysis Discourse found gender differences and cultural rights by natural causes multiple effects. First, there is natural to see differences in gender, physical and psychological gender differences, make a clear difference between the sexes in the social division of labor. Meanwhile, the social division of the differences in social systems will be affected. Therefore, in recognition of gender have played a different role in society under the premise read news reports. It is not hard to understand why men as a center for discourse; Secondly, from the point of view of communication. Psychological gender differences in the audience, it is different from the information they have received. Some men may pay more attention to information bearing on the overall situation, while women may be more attention to the details; Finally, Analysis by gender and cultural differences between the right to speak there, it is the deep-seated causes of gender inequality. On the community, still is a male-centered man can be said to be at the center of all levels of society. And women, whether in society or in the role-played by the family have been marginalized. Therefore, as reflected in news reports, a woman the right to speak at a disadvantage. Differences are difficult to change, and the need to improve the ideological and cultural root. Therefore, the third part of this paper, from multiple perspectives to improve the social status of women. Promote the harmonious development of a gender at the recommendations. We are pursuing gender equality is not the phenomenon of the so-called non-premise of equality. Therefore, we must oppose equality of men than women have entered the field, male standards to use to measure women's emancipation and women's rights. But women in there own standards and strive to do a good job for a woman. And the many different ways to find the most appropriate way to obtain their liberation. In addition, to break old patterns, establish a new system to the pursuit of gender equality is the ultimate goal. However, the present situation is concerned; this does not fully address current and long-term goals of the problem. Therefore, we are unable to break the old pattern under the premise that, given the limited scope, we can gradually improve the existing system. In fact, the ultimate goal of gender harmony to achieve this harmony is not limited to gender, is a multi-level, the efforts of the many. Not in today's world of media men or women classified as a simple, and should promote cultural diversity, non-hierarchical values. While there are some natural differences between the sexes, but both are in the spirit of harmony can be achieved. Natural differences are immutable, but the idea of the shortcomings can be improved. We recognize the difference between the pursuits of the harmonious relationship between the sexes is the premise of complementarities between the sexes. Not being marginalized by the other party caused by the strong side. This can be achieved by coordinating a harmonious society is pluralistic. In summary, in news reports, the relative lack of women in the audience because of natural and social impact of multiple factors. We should see the existence of gender is a dialectical material in the world. The news reports do not always stressed the party to highlight its position; it should provide a platform for gender equality and expression of the play space. This paper is to analyze the relationship through the media. Self-improvement through the media, in addition to the overall efforts and coordination between all sectors of society, thus achieving gender harmony.