On Audiences In The Wave Of New Media

Now in the Internet era and the information age, the birth of an endless stream of new things. TV as a medium dominated the emerging mainstream media less than half a century, he was advent of the Internet and dynamic development Jixiang of the traditional camp. To this piece of cake for the audience, both old and new media in constant self-renewal in engaged in a fierce competition. At the same time, for the modern media audience research, but also because the emergence of new media, began a revolutionary evolution. This revolutionary will be accompanied by the continuous development of modern mass media and in-depth, in this critical period, in order to grasp the pulse of the media industry and the process of development, and explore in this audience in the course of the research dimension of this issue will have representatives Video of the start site of this new media to explore "the audience's awareness of the main" as a potential driving force in this process of renewal at the growth and expression, thereby extracted from WEB2.0 era of interactive communication theme.This paper first carding audience in detail the history of the development concept on the basis of an audience summed up the evolution of the concept of line, and their current media development into reality based Question.Subsequently, the paper on domestic large number of old and new media video field research and data collection, more detailed grasp of the domestic video media forefront of the specific issues and the status quo, at the same time to practice with the results of theoretical research to them, use of the five elements of the old and new integration trend. In this process, the main purpose of this paper will explore hidden in on the trend of the game between the media and audience relations changes.Especially from unilateral passive audience at fixed locations to accept a fixed time, fixed content of the programme, to be free to choose programmes to watch programs even provide free programs, exchange programs - this change will give the media the past, the relationship between the audience and What kind of impact.Finally, this paper introduces the concept of WEB2.0, WEB2.0 in detail the origin and characteristics, a large number of networks from domestic and foreign media Rise and Development of the case, the audience thoroughly explore the interactive media awakening after the Present Situation and Prospect.The main significance of this issue lies in the fact that from a technical level and the social level, to promote media development reveals the potential power of differentiation and the audience is awakening, re-explore the concept of the main audience awareness.