The Opportunity And Business Strategy Of Telecommunication Operators In China Rural Informatization

This paper clarified the meaning of the rural informatization summarized the policy background and the necessity of it.Based on qualitative and quantitative combined, mainly in the form of quantitative analysis, this paper analyzed the current situation and exsiting problems from archive like the overall situation, information infrastructure, information service system, regional development. On the base of the analysis of the current situation and experiences abroad, this paper presents the development goal, principle and mode of the china rural informatization.In line with the development goal, principle and mode of the china rural informatization, this paper followed the logical analytical idea as "whether market opportunity exists, whether telecommunication operator can grasp and how to grasp" to analyze the opportunity and business ideas of operators in rural informatization. In addition, game theory was used to analyze the competition structure of China rural informatization. And related business ideas of China Telecom, China Netcom, China Mobile and China Unicom are proposed...