China Telecom On The Rural Informatization Construction Reflections On Some Issues

China Telecom as the main national telecommunications operators, has long attached great importance to rural communications development and rural informatization construction, the implementation of the "village-projects" as the focus, actively building high-quality, efficient and convenient, rich information network for rural informatization construction laid a solid foundation. Early 06, The central government make a major strategic plan for buildin a new socialist countryside , of the whole nation setting off a new upsurge in rural building. gainst this background, China Telecom responded positively to the party Central Committee called on, the proposed construction of the new informatization in rural areas by accelerating the telecommunications network coverage in rural areas to promote the application of agriculture-related information services, and radually eliminate the urban and rural digital divide, as a new socialist countryside to make their contribution.China Telecom is implementing integrated information service provider to the changing strategic transformation, the next step in the rural regions faced with how to use the information services continued to promote the construction of new rural areas, mainly in the rural areas to address how informatization construction? How will the enterprise's own development and social welfare organically combined? How in the standard of living under the current rural real benefit to farmers? Along with the development of rural economy, rural informatization of how to maintain the vitality? Are worthy of study subjects.Chapter 1 Introduction, this account of the background research and research priorities. Chapter II from the entire development of the telecommunications industry in recent years reveals the characteristics and trends of the development of China's telecommunications business in the form of face. Chapter III from the perspective of strategic transformation of China Telecom restructuring expounded the necessity, to the rural market strategy, the rural informatization overall goal. Chapter IV describes the detailed rural informatization of China Telecom building as a whole, using PEST and SWOT analysis external environment and internal competitiveness on the impact of the informatization construction. Chapter V analysis of the current use of rural informatization of general business model, and in accordance with the objective of sustainable operation of the business model put forward some innovative ideas. Chapter VI made thinking of China Telecom how to through internal changes adapt to the new strategic, cognitive strategies put forward, the allocation of resources, organizational restructuring proposals.