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Research On The Integration Of The Two-dimensional Culture And The Mainstream Culture In The Domestic TV Evening Party

Posted on:2022-09-07Degree:MasterType:Thesis
Country:ChinaCandidate:K X XuFull Text:PDF
GTID:2518306731955809Subject:Press and Communication
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In recent years,as a kind of youth subculture,the secondary meta culture has been constantly moving from the minority to the public,from the edge to the mainstream,and more and more frequently appeared on the stage of domestic TV evening.The communication practice of the two-dimensional culture in domestic TV evening has experienced a breakthrough from two-dimensional to three-dimensional,and then to cross dimensional interaction.It is shown in the form of plane image,props setting,voice synthesis,role play and virtual technology,showing the characteristics of fantasy,entertainment and interaction.Combined with the subculture theory of Birmingham School,the fusion process of the two-dimensional meta culture and the mainstream culture appeared the mosaic and compatibility of the generalized style.The resistance of the two-dimensional meta culture gradually weakened,the critical meaning was dissolved into meaningless carnival,and it went to the destination of being incorporated by the business and the mainstream culture.Under the omni-directional promotion of the technological revolution,the second meta culture has been expanded on a large scale.The capital force has pushed the second meta culture into the public vision,and the second meta group has the demand to obtain the mainstream discourse power.At the same time,the propaganda of mainstream culture needs to go into the discourse position of youth groups and break through the traditional propaganda mode with more novel expression.Therefore,the two-dimensional culture has become a bridge between the domestic TV show and the youth groups,as the representative of youth subculture,it has a dialogue and integration with the mainstream culture.Although the influence of the two-dimensional culture in domestic TV shows is expanding,there is still a certain gap between the two-dimensional culture and the mainstream culture.In order to narrow the differences and gaps between the two cultures,the TV evening as a whole needs to be packaged with a younger style,and build a secondary cultural context on different media platforms,so as to improve the public's acceptance of the secondary culture.At the same time,the two-dimensional culture and the mainstream culture should broaden the cultural connotation of each other,present a more inclusive universal value,and develop in innovation and integration while coexisting in diversity.
Keywords/Search Tags:Two-dimensional culture, TV show, Mainstream Culture, integration
PDF Full Text Request
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