Analyzing The Survival Status Of The Object TV Program Belonging To Social-educational Category

As one of four categories TV program, social-educational program is involved with various contents. There are many kinds of division measures for the social-educational program and has no one common understanding yet。 With the development of the whole TV program, audiences attract more and more attention. The point of "audience fist" is accepted increasingly, in terms of which the social-educational program is divided into two categories: object program and public program in the paper according to the properties of the aimed audiences. Except for a simple definition of public-program, this article focuses on analyzing the survival status of the object-program in details.On the basis of detailed analysis of now China' s object TV program, the discussions are made about the concept definition, character, the development stages and development prospect of the object-program in this article. The paper comprises four parts. First is about the definition of the object-program and the further analysis of the character of it. The second part start from the starting broadcast of the China TV and reviews the history of the development stages of the object-program since 1985 which is for expecting the future better. In the third part, the object-program .The Spectacular Sunset is analyzed as an special example from many aspects in order to explain the object-program from the small but complete aspects.According to the former three parts, the forth part expects and forecasts the development prospect of the object-program combining the analysis of the new objected channel -CCTV children channel. So the reach of this paper has an end result.