Major Sports Events Media Operation Mechanism Research

At present, the media operation as a large sports activity, an indispensable part of the successful hosting for activities affect major. According to media operation mechanism, which will help to understand the current situation, improve organizers media services quality. Taking Guangzhou Asian media operation, for example, from the perspective of information transmission of the media operation mechanism, and puts forward Suggestions on how to optimize.The first chapter basically is the framework, comb media operation mainly include service object, operating subject, service areas, and its generalization. To support their run of 18 sets of information system, from the function which is divided into three levels, including:administrative service class, media service class, integrated service classes?The second chapter is aimed at operating mechanism in three information system, communication system theory as the theoretical support, analyzes its information dissemination methods and ways. According to its function object, divided into "internal, society and comprehensive" three control system, at the same time, on the basis of the existing information feedback mechanism, whether be divided into "closed-loop type, open-loop-type" two kinds of control subsystem.The third chapter of Guangzhou Asian through the case analysis, based on the current situation of the large sports games, the author puts forward three media operation situation, and put forward corresponding countermeasure:a, media operation system shall establish emergency department alone; Second, stewards business systems necessary to establish and perfect the information feedback mechanism, former administrative feedback channels in optimization based on the establishment of digital feedback channels, to improve the efficiency of information feedback; Third, set all social forces, cultivate media running proprietary talents, in order to develop the media operation playing good human foundation.