The Study Of Asian Games' Reports On People's Daily (1974-2006)

Four years at the Asian games is Asia's sporting event, It's always the domestic and foreign media focus. The 16th Asian games after 20 years again come to China, in guangzhou, but also caused great attention by host countrymen. Through the news media, the people throughout the country after the Olympic Games again after inspected the Chinese sports career development. Various media by different transmission channels of the Asian games presented all kinds of news event to the audience.In this paper, we select the People's Daily from 1974, when China first took part the Asian games to the 15th in 2006, on the central organ during the Asian news reports of text carried on statistical analysis and longitudinal comparison. Meanwhile, the selection of the "Asian", open and closing ceremony, "the first gold" wait for special events as case are analyzed.Research shows that, the People's Daily reported in Asian games has always insisted on the first line, from 1974 began to actively give readers present our athletes at aside back on the stubborn attitude, but in different ways of news planning and reported model, the Asian games abundant information to the reader. The People's Daily reported the Asian way in the exploration and innovation. Experiencing the attention-both field outside-guide critique-attention interactive changeable process. In this annual Asian games report, the People's Daily reported scale, frame constant changes, spread of news regular understanding also unceasingly thoroughly, face special major event, the planning consciousness strengthens continuously. To the new period "thick newspaper" era, the People's Daily newspaper page design, pay attention to the use of images, Reduce the amount of text, improve the quality of the text and depth. But on the whole, the People's Daily reported in recent years for the enthusiasm of the Asian games is reduced.This study using content analysis, frame analysis, case analysis methods for the People's Daily reported the content, Asian ninth planning, organizing analysis and comparison, the Asian research history first will be a newspaper every asiad report all text quantity statistics and text analysis. In the reports of total amount, type, frame, reported tendencies and reported position through the data obtained development tendency and characteristics, in an attempt to discuss the longitudinal on People's Daily newspaper reported law of development and Asian games, analyzed the change characteristics, the traditional media big development time how to better our publications, and perform the media reports in Asian society function, the People's Daily reported future asiad work-culture changes, also can to other our publications guiding reference.