Research On The Knowledge Society Sharing Of Internet+ National Famous Doctor Studio From The Perspective Of Public Value Creation

Objective:From the perspective of strategic development trend,with China's social development stepping into the new normal,the Central Committee of the Communist Party of China and the State Council put the construction of "healthy China" at the core of the overall national development.Health of the whole people has become an important connotation of building a well-off society in an all-round way and a necessary prerequisite for the great rejuvenation of the Chinese nation.From the background of the times,since the 21st century,the rapid iterative development of information technology has gradually changed all aspects of science,society,economy and life.At the same time,human beings are also placed in the vast ocean of information knowledge.From the perspective of policy design,the governments have issued a series of traditional Chinese medicine(TCM)policies to promote the inheritance,innovation and development.Among them,"Construction project of inheritance studio of national famous experts in TCM " has been implemented for 10 years.A group of top TCM experts have been selected,their valuable experience and knowledge were systematically sorted out,and many high-level TCM talents were trained In the form of National famous doctor studio.From the perspective of social needs,the rapid development of the cause of TCM has released society's medical and health needs.The public has a strong demand for TCM knowledge,but at the same time it faces difficulties in effectively identifying,acquiring,and using it,which limits the public's sense of health knowledge and satisfaction.Therefore,this study takes the National famous doctor studios is taken as the research object.Combined with the Internet+model,the focus is on the problem of knowledge society sharing in the National famous doctor studios that faces public demand.With a view to clarifying the problem of knowledge society sharing in the National famous doctor studios at the practical level and clarifying the influence path of knowledge society sharing at the theoretical level.To provide a theoretical basis for building the Internet+National famous doctor studios knowledge society sharing mechanism.To provide suggestions for promoting the orderly,intelligent,and service-oriented sharing of TCM knowledge society,and for promoting the public's recognition,recognition,and utilization of authoritative and reliable health knowledge.And ultimately realize the creation of the national "famous doctor's studio" knowledge value and social public health value.Eventually,to realize the knowledge value of the National famous doctor studios and social public health value creation.Methods:First of all,through literature analysis,review relevant researches on Internet+model,knowledge(social)sharing,and knowledge of the national "famous doctor's studio",etc.And summarize the related theories such as public value theory,knowledge sharing theory,knowledge network theory and so on.Secondly,use the expert interview method to conduct on-site interviews with industry experts to understand the key points and difficult points of the knowledge society sharing of the National famous doctor studios.Thirdly,the questionnaire survey was used to survey members of the National famous doctor studios and the public.On the one hand,it analyzed the current status of the knowledge society sharing of the National famous doctor studios,and on the other hand,it analyzed the public's demand for the knowledge of the National famous doctor studios.Then,the structural equation method is used to build a knowledge society sharing model from the supply side and the demand side respectively,and based on the survey data,the influencing factors and influence paths of the knowledge society sharing are analyzed from the overall perspective.Finally,according to the analysis results of the knowledge society sharing model,the mechanism construction method is used to build the Internet+National famous doctor studios knowledge society sharing mechanism based on the relationship between the various stakeholders in the knowledge society sharing from the basis,principle and focus.And put forward countermeasures and suggestions to promote the public value by sharing the of the knowledge in society of the National famous doctor studios.Results:(1)Current situation level:first of all,the state has issued a series of policies in the aspects of TCM publicity and promotion,TCM knowledge protection and TCM informatization,which has laid a good policy foundation for the knowledge society sharing of Internet+National famous doctor studios.Secondly,the National famous doctor studios have rich knowledge output.67.20%of the studio members agree with the knowledge society sharing,and the high willingness and concern of the knowledge society sharing coexist.In general,the knowledge society sharing level of the National famous doctor studios is not high,and it is more biased towards internal knowledge sharing.In addition,80.28%of the public showed a strong demand for the knowledge of the National famous doctor studios,and 61.89%of the public was open to the Internet+TCM.At the same time,the public with different characteristics has different needs for the knowledge of the National famous doctor studios.(2)Model level:? In the supply-side model,organizational support has a strong overall effect on social sharing environment,social sharing resources,technology platforms,and knowledge society sharing,of which the total effect on social sharing environment is 0.739,on social sharing resources is 0.696,on the knowledge society sharing is 0.637 and on the technology platform is 0.618.Social sharing environment has a certain overall effect on social sharing resources,technology platforms,and knowledge society sharing,of which the total effect on technology platforms is 0.716,on social shared resources and knowledge society is 0.378.The total effect of social sharing resources on knowledge society sharing is 0.453 and on technology platforms is 0.213.The total effect of technology platforms on knowledge society sharing is 0.326.? In the demand-side model,the total effect of the public's cognitive level on their behavioral willingness is 0.656 and on their perceived value is 0.430.The cognitive trade-off based on knowledge cost has significant negative effects on perceived value and behavioral response,among which the total effect on behavioral response is-0.577 and on perceived value is-0.535.The total effect of public value perception on their behavior response is 0.511and on their behavior intention is 0.469.The total effect of the public's behavior intention on its behavior response is 0.208.Conclusions:(1)The knowledge society sharing of the National famous doctor studios mainly faces the difficulties of unifying standards,the improvement of policies and institutional measures,and the difficulty of controlling the effects of social sharing.The main problems are the lack of theoretical support for knowledge society sharing,the lack of motivation for the National famous doctor studios and its institutions,and the lack of public awareness,recognition and behavior ability to share knowledge in society.(2)From the model analysis of the Internet+National famous doctor studios knowledge society sharing model analysis.? At the supply-side level of the knowledge society sharing in the National famous doctor studios,organizational support plays an important fundamental role.Creating a good social sharing environment is not only conducive to the application of technology platforms,but also to the increase of social sharing resources.Creating the technology platform and increasing social sharing resources are equally important for knowledge society sharing,and the increase of social sharing resources is also conducive to the application of technology platforms.?At the demand-side level of the knowledge society sharing in the National famous doctor studios,the public's cognitive level mainly affects behavioral responses indirectly through perceived value and behavioral willingness,in which perceived value is also the premise of behavioral willingness,and the direct effect of perceived value Degree is stronger than behavioral willingness.In addition,the public's cognitive trade-off has a significant inhibitory effect on perceived value and behavioral responses.(3)The construction of the Internet+National famous doctor studios knowledge society sharing mechanism should be based on the principles of public value creation,balanced benefits and responsibilities,and multiple needs to be met.Focusing on the adaptability of National famous doctor studios knowledge,the dual development pattern of urban and rural areas and the differences in public knowledge needs.Public value creation of the Internet+National famous doctor studios knowledge society sharing requires the joint efforts of the supply and demand sides to coordinate the four levels of the government,the National famous doctor studios and its institutions,Internet companies and the public.We can design the policy and system from three aspects:"improving the level of knowledge sharing and supply of the National famous doctor studios "," strengthening the public's cognition,recognition and behavior of knowledge of TCM "and" optimizing the management and allocation of knowledge resources of the National famous doctor studios".