Research On The Problems And Countermeasures Of The Integrated Development Of Agriculture And Tourism In Longcanggou Town,Yingjing

The Central Document No.1 of 2023 points out that it is necessary to speed up the development of modern rural service industry,develop rural catering and shopping,sightseeing tourism,recreation and leisure and other living services;to cultivate new rural industries and new business models,implement rural leisure tourism boutique projects,and promote the quality and upgrading of rural B&Bs,so as to achieve the purpose of promoting farmers’ employment and increasing income,realizing the efficiency of agricultural operation,and solidly promoting the construction of livable,livable and beautiful countryside.Thus,in the context of China’s economic development entering a new normal,promoting the integration of the three industries and vigorously developing agricultural tourism is an important way to promote rural construction and realize rural revitalization.From the level of agriculture itself,due to the vulnerability of agriculture and farmers themselves,the development of rural areas generally suffers from slow development of agricultural economy,lagging rural construction and difficulties in the growth of farmers’ income,which need to be compensated by the integration of other industries.Tourism,as a comprehensive industry,has shown its unique inclusiveness and integration with agriculture,and is the "optimal solution" to match agriculture in the process of rural industrial integration.Therefore,in order to solve the three rural problems,increase farmers’ income,and accelerate the development of rural economy,we must take the integration of agriculture and tourism as a breakthrough,and take the road of integrating the development of agriculture and tourism with agriculture to strengthen tourism and promote agriculture with tourism.This paper takes Longcanggou Town,Yingjing County,Ya’an City,Sichuan Province as the target,and selects Yuquan Village,Jinghe Village,Wannian Village and Fazhan Village as the sample villages,and collects 244 valid farmers’ questionnaires,4 village level questionnaires,6 government interviews and 6 enterprise interviews through questionnaires and interviews.The current situation of the integrated development of agriculture and tourism in Yingjing Longcanggou Town was studied by using literature,field survey,case study and comparative analysis methods,firstly,to specifically analyze the conditions for the integrated development of agriculture and tourism such as nature and culture,transportation,market and tourism facilities;secondly,to analyze the two major paths of its development,namely,the traditional natural resources utilization path based on the reliance on and exploitation of natural resources,and the deep industrial integration development by combining ecological resources with Third,we define and compare three major models in the development process,namely,government-led,village-collective,and enterprise-led models;fourth,we analyze the economic,social,and ecological effects of the development process.On this basis,the problems of the integrated development of agriculture and tourism in Longcanggou town are pointed out,and the causes are analyzed at three levels:government,enterprises and farmers,and countermeasures are finally proposed.It is found that the problems of low industrial integration,lack of innovation,incomplete supporting facilities,insufficient development of brand effect,and weak linkage of interests among business entities exist in the development of agricultural tourism integration in Longcanggou Town of Yingjing.Based on this,this paper proposes countermeasures to promote the integration of the three industries,cultivate innovative power,improve functional support,enrich the connotation value of agro-tourism integration,and establish long-term cooperation mechanism.