Research On The Evaluation Of Insurance Companies’ Social Responsibility Performance

Social responsibility first originated in the ordinary manufacturing industry.As social groups pay more and more attention to social responsibility,more scholars have begun to cover social responsibility research in various fields.As a special industry in the financial field,insurance companies have a pivotal position.However,there are few studies on the evaluation of social responsibility performance in the financial field in the early stage,and there are very few studies on the evaluation of social responsibility performance of insurance companies.Therefore,research on the evaluation of social responsibility performance of insurance companies is very necessary.This article starts with two aspects of corporate social responsibility and insurance company social responsibility,and collates the literature of relevant scholars at home and abroad.Subsequently,based on related theoretical foundations such as corporate ethics theory and corporate stakeholder theory,the stakeholders of insurance companies are divided into six dimensions: government,environment,shareholders,customers,employees,and communities.In combination with the operating characteristics of insurance companies,evaluation indicators are set up for the above six dimensions.Finally,the established evaluation indicators were applied to the case of Ping An Property & Casualty Insurance,and the social responsibility performance of Ping An Property& Casualty Insurance in the past three years was analyzed longitudinally,and the indicator data of the most recent year was compared horizontally with other property insurance companies in the same industry.By comparison,we can evaluate the performance of Ping An Property &Casualty’s social responsibilities in all aspects.Through case studies,it is found that the management of Ping An Property & Casualty Insurance has always paid more attention to the company’s own social responsibility performance,and Ping An Property& Casualty Insurance’s social responsibility performance has improved every year.Among them,the customer dimension and community dimension have made the most progress in fulfilling social responsibilities.However,in comparison with other top property insurance companies in the same industry,it is still at a disadvantage.It is mainly manifested in the insufficient provision of jobs,a fixed proportion of environmental expenses,slower growth in shareholder equity,low compensation reserves,low employee welfare expenses,and few community welfare feedback methods.In response to these problems,this article proposes relevant countermeasures from six dimensions of government,environment,shareholders,customers,employees and communities.