Research On Insurance Network Marketing Strategy Of Ping An Property & Casualty Insurance Guizhou Branc

With the improvement of Internet technology and the gradual increase in the size of users,In the process of business operation,Ping An Property & Casualty Insurance Company began to gradually combine marketing means with the Internet.Although through the successful holding of some large-scale network marketing activities,it has obtained Considerable income of insurance premiums and higher brand awareness,but in recent years its online marketing encountered a bottleneck,which not only affects the company’s business income,but also threatens the stability of its market position.This paper takes Ping An Property Insurance Guizhou Branch as the research subject.and based on the AISAS model,carefully analyzed and studied its online marketing strategyand by analysis of cases,consulting experts,questionnaire survey,experience summary and other methods.Then put forward reasonable strategy optimization suggestions and optimization implementation safeguard measures.The conclusion drawn by studying the online marketing strategy of Ping An P&C Insurance Guizhou Branch can not only be directly applied to its actual work which can improve the effect of its online marketing strategy in order to consolidate and improve its dominant position in market competition,but also can provide useful reference for other insurance companies to formulate online marketing strategies.