Research On Financing Strategy Of Real Estate Enterprises Based On Life Cycle Theory

The real estate industry is a leading industry in China’s national economy,whose development is closely related to people’s living standards and the stability of economic order,and plays an important role in the national economy.The real estate industry is characterized by large capital demand,long investment cycle and high investment risk.The raising of funds is of great significance for the operation and development of real estate enterprises.Whether real estate enterprises can solve the problem of capital source in different stages is the key to their survival.Therefore,it is of great significance to formulate scientific and effective financing strategies and choose practical financing methods to promote the healthy development of China’s real estate industry.This paper takes the financing strategy of real estate enterprises as the theme,combines the literature research method,investigation analysis method and case analysis method,firstly elaborates the enterprise life cycle theory and the relevant theories of the financing strategy of real estate enterprises at home and abroad,and analyzes the particularity and current situation of the financing of real estate enterprises.Second,the real estate enterprises outstanding vanke as case study object,according to the enterprise life cycle theory through the quantitative and qualitative analysis to its development course is divided into different stages of life cycle,combined with the financing environment,financing,capital structure and financing scale,financing effect,and so on data analysis,comprehensive evaluation of the use of different financing strategies.At last,Vanke’s experience in financing strategy is summarized to get inspirations that,enterprises need to analyze the changes of external environment,starting from its own actual situation and adopt innovative financing methods.Finally,the paper concluded that different size of real estate enterprises should be based on life cycle stages,starting from their own actual situation,analysis their stage,combined with the advantages and disadvantages of different ways of financing,ensure that the selected economically feasible financing way,the selected scientific and effective financing strategy,promote enterprise health sustained development...