Contribution Analysis And Promotion Strategy Of Rural E-commerce To Rural Industry

In the context of the information age,the rapid development of e-commerce has,to some extent,provided new ideas and direction guidance for the proper solution of the rural "three rural" problems,and many agricultural products have been filled in the e-commerce industry.The research focus of this paper is to focus on the positive impact of e-commerce development on rural revitalization strategy,and deeply discuss the contribution of rural e-commerce to rural revitalization and development.As for the revitalization of rural industries,it mainly refers to the actual economic situation of rural industries in development.This paper mainly studies the contribution of rural e-commerce to the revitalization of rural industries.First,analyze the relationship between rural e-commerce and rural revitalization strategy,and then use the analytic hierarchy process and entropy method to measure and analyze the rural industrial revitalization and rural e-commerce development level using qualitative and quantitative methods,and use the multiple regression model to calculate the contribution of e-commerce industry to economic development,and further analyze the impact of rural industrial economic indicators on economic growth.Secondly,according to the results of empirical analysis,the paper analyzes the insufficient contribution of rural e-commerce to the revitalization of rural industries,mainly including the insufficient role of rural e-commerce in promoting the cultivation of new industries and the extension of industrial chains,the lack of high-end rural e-commerce talents,the single form of talent training,the lack of rural e-commerce infrastructure construction and characteristic rural culture publicity.Finally,combined with the results of empirical analysis,on the basis of analyzing the insufficient contribution of rural e-commerce to the revitalization of rural industries,the paper puts forward countermeasures and suggestions to strengthen the cultivation of new rural industries,new formats,extend the rural industrial chain,strengthen the introduction of talents,and accelerate the industrialization of rural e-commerce,professional education and training,promote the infrastructure construction of e-commerce development,and increase the publicity of rural characteristic culture.As a result,it can not only promote the inefficient traditional agricultural production mode in China’s rural areas,upgrade the modernization level of rural agriculture,industry and related services,accelerate the transformation and upgrading of agricultural production to the efficient and convenient direction,improve the income,living conditions and ideological level of rural residents,promote the coordinated development of urban and rural areas,and drive China to be alert to the overall coordinated development.At the same time,in the process of consolidating the achievements of poverty alleviation and income increase of farmers and realizing the rapid revitalization of rural areas,the working mode and methods can also provide effective reference for other regions in China.