Study Of Personal Customer Satisfaction Improvement Strategy Of Y Life Company Shanghai Branch

Along with the rapid development of the global economy,the relationship between China and other countries is becoming more and more intimate.In particular,China’s insurance industry has stepped into the international stage since its entry into WTO.At the micro level,the products of insurance companies are different from those of ordinary products.It’s a kind of invisible commodity,and it’s a long term contract.If that is not the case,the insurer will have to make constant improvements in order to improve customer loyalty,increase market share,and increase profits.In particular,under the present trend of insurance industry,the competition is getting more and more intense.Insurance companies have changed their competitive capacity from price and product to service competition.Therefore,it is an important way for the major insurance companies to establish their position in the market and improve their performance in order to increase their customer satisfaction.But on the whole,at the macro level,the study of customer satisfaction is few,and the study of customer satisfaction is few.For this purpose,the thesis,starting from the status quo of Y Life Company Shanghai Branch and the concrete problems of Y Life Company Shanghai Branch,Customer Value,Satisfaction Survey,and Question Analysis,etc.We will promote Customer Satisfaction of Y Life Company Shanghai Branch according to Customer Satisfaction of Y Life Company Shanghai Branch.This article uses document analysis,AHP and Fuzzy Comprehensive Evaluation to analyze the customer satisfaction of Y Life Company Shanghai Branch.This article sets up a customer satisfaction evaluation system from the aspects of customer service,sales staff,brand image,and insurance products.In this paper,the customer satisfaction of Y Life Company Shanghai Branch is analyzed,and the second level is obtained.The results show that the customer satisfaction of Y Life Company Shanghai Branch is low,so it is necessary to improve it.Finally,some measures are proposed to enhance the satisfaction of Y Life Company Shanghai Branch.