Business Model Transformation And Financial Performance Evaluation Of Yonghui Superstores Under The Background Of New Retail

With the increasing consumer demand of Chinese residents,enterprises in the traditional retail industry have explored the development of business models under the background of new retail.Especially in recent years,under the influence of the epidemic and economic downward pressure,the development of the retail industry under the previous business model has been impacted,and faced with problems such as increased operating costs,reduced profit space and fewer customers.Different from traditional retail industry,the change of business model based on new retail is through the comprehensive transformation of customer value proposition,operation model,profit model and other aspects.Therefore,it is of both theoretical and practical significance to evaluate the financial performance of traditional retail enterprises under the background of new retail in a reasonable way.In this paper,Yonghui superstores,a representative of Chinese traditional retail enterprises,is selected as the case study object to analyze its business model transformation process under the background of new retail,improve the traditional Du Pont financial analysis method,and then use this index to evaluate the financial performance of the business model transformation of Yonghui superstores.First of all,the paper makes a comprehensive analysis of the transformation of Yonghui superstores under the background of new retail,including the transformation background,the business model before and after the transformation,and summarizes the transformation path.Through the research,it is found that the business model transformation of Yonghui superstores under the background of new retail is an inevitable result,and its transformation has the conditions.Secondly,the financial performance of Yonghui superstores business model transformation is comprehensively evaluated.The improved Du Pont financial analysis method is used to evaluate the financial performance in both horizontal and vertical dimensions.It is found that business model transformation has a positive effect on customer operation and maintenance,profitability and operation level of enterprises.Finally,combined with the overall situation of the business model transformation process of Yonghui superstores under the background of new retail,it is found that the transformation of Yonghui superstores under the background of new retail has enhanced the performance,but at the same time,there are also long-term problems that need to be paid attention to,because these problems will not be changed in a short time,so we must adhere to long-term,to put forward corresponding suggestions.This paper believes that the transformation of business model under the background of new retail is conducive to improving the financial performance of enterprises,and finds that the improved Du Pont analysis method is more effective and more comprehensive in evaluation.However,in the process of transformation under the background of new retail,Yonghui superstores also needs to continuously improve its asset management ability,continuously optimize the inventory management mechanism,focus on the cash flow of the enterprise,reasonably control the cash expenditure of new business forms,and strengthen the profitability of online business.It is hoped that the analysis of the influence of the change of the business model of Yonghui superstores on the financial performance of the enterprise based on new retail can provide reference for other retail enterprises in the context of new retail business model transformation,so as to promote the overall healthy development of the retail industry.