Study On The Protection Of Geographical Indication Of Agricultural Products In Heilongjiang Province

The geographical indication of agricultural products refers to that the agricultural products come from a specific region.The quality and related characteristics of agricultural products mainly depend on the natural ecological environment and historical and cultural factors,and are named by the regional name,which represents the brand assets of the region.In recent years,the government has realized the importance of the geographical indication protection system to our country.As a traditional agricultural country,China has a huge potential of Agricultural Geographical Indication resources.Heilongjiang Province is located in the northeast of China,with a vast area,rich products and a long history,and many high-quality agricultural products.However,due to the lack of awareness of geographical indications protection,the abuse and counterfeiting of geographical indications of agricultural products occur frequently.The economic benefits and market reputation of products are seriously affected,which hinders the promotion of the value of many famous and high-quality products.At the same time,it also has a certain negative impact on the development of some agricultural products,restricting the development of industrialization,and the development of local economy can not get a good drive.In order to improve the competitiveness of agricultural products in Heilongjiang Province,expand domestic and foreign markets,and better protect their intellectual property rights,this paper analyzes the protection status of geographical indications of agricultural products in Heilongjiang Province by means of comparative research,induction and summary,literature research,etc.Found protection in the process of fake and shoddy phenomenon is serious,do not pay enough attention to brand development,the management of geographical indication to use low insufficiency,the lack of government regulation and market recognition,and the typical experience of the protection of geographical indications of agricultural products in the protection of the experience,put forward several applicable to Heilongjiang agricultural geography standard protection strategy,Make special geographical indication protection law,such as improve the functions of supervisory ability,maintain good brand image,strengthening the government responsibility of geographical indication,strengthen market supervision,to strengthen the protection of geographical indications of agricultural products in Heilongjiang province,the protection of geographical indications of agricultural products in Heilongjiang province,the increase of agricultural product competitiveness,drive the local economic development is of great practical significance.