| As an important oil crop in China,the development of its comprehensive industry has greatly promoted China’s national economy,agricultural development and farmers’ income.With the decline of rural labor force,the role of agricultural mechanization in rapeseed production has been further strengthened.At the present stage when the country promotes agricultural mechanization production and the improvement of agricultural mechanization service system,rapeseed production is closely related to agricultural mechanization service,and Changde rapeseed production occupies a considerable proportion in Hunan Province.Therefore,it is of great significance to explore the influencing factors of agricultural mechanization service for rapeseed production in Changde city for farmers to change the mode of rapeseed production and management,promote the level of agricultural mechanization and improve the efficiency of rapeseed production.Based on the research of related literature at home and abroad,combining with the theory of farmers’ behavior choice,transaction cost,and induced technological change,this paper determines the framework of the paper,briefly analyzes the development status of socialized service of rapeseed agricultural machinery in Changde,selects Hanshou County,an xiang and Taoyuan County in Changde as the investigation areas,and obtains 221 valid questionnaires through questionnaires and interviews.The content is mainly divided into five dimensions:individual characteristics of farmers,family characteristics,business characteristics,consumption perception and external environment,and descriptive statistical analysis is carried out.The binary Logistic model is used to empirically study its influence on farmers’ socialized service behavior of agricultural machinery in rapeseed production.The Research show that in the process of ploughing and land preparation,non-agricultural labor force,rape planting area,service efficiency and whether or not to join agricultural machinery cooperatives have significant positive effects on farmers’ service adoption,while the number of self-owned agricultural machinery and service cost have significant negative effects.In the live broadcast session,non-agricultural labor force,rape planting area,whether to join agricultural machinery cooperatives or not,and whether to receive training have significant positive effects,while service costs have significant negative effects.In the process of transplanting,the non-agricultural labor force,annual total household income,rape planting area and whether or not to join the agricultural machinery cooperative have significant positive effects,while the education level has negative effects.In the harvesting process,non-agricultural labor force,annual total household income,service efficiency and whether or not to receive training have significant positive effects.In the field management,whether or not to get subsidies has a significant positive impact,while physical health and family cultivated land area have a significant negative impact on farmers’ service adoption.Based on the above research conclusions,this paper puts forward some targeted countermeasures and suggestions: perfecting the socialized service system of agricultural machinery,improving the service environment of agricultural machinery operation,increasing the subsidies for agricultural machinery and equipment,improving the technical level of farmers and professionals,promoting the research and development of agricultural machinery and equipment,and establishing a reasonable service price mechanism. |
