Research On The Development Strategy And SWOT Analysis Of Shaoyang Rural Tourism

Vigorously developing rural tourism is of far-reaching significance for Shaoyang County to achieve the goal of getting rid of poverty and becoming rich and building a well-off society in an all-round way.However,the development of rural tourism in Shaoyang County is still in the initial stage of development,and there are relatively few analyses on the development strategy of rural tourism in Shaoyang County.Therefore,this article understands the development status of rural tourism in Shaoyang County,uses the SWOT analysis method to analyze the advantages,disadvantages,opportunities and threats faced by rural tourism in Shaoyang County,and discusses the rural tourism in Shaoyang County from various aspects such as extensional development and connotative development.The tourism development strategy aims to support the sustainable development of rural tourism in Shaoyang County.The research conclusions are as follows:1.The analysis of the current situation of rural tourism in Shaoyang County shows:Shaoyang County has rich rural tourism resources,profound history and culture,and the types of rural tourism projects are becoming increasingly diversified.2.Using the SWOT matrix to analyze the advantages,disadvantages,opportunities and challenges of the development of rural tourism in Shaoyang County,Shaoyang County has rich rural tourism resources,profound cultural heritage,and outstanding transportation location advantages,but the overall development is still in the initial stage of development,and there are many Problems such as the scale and popularity of rural tourism brands have not yet formed.Few participatory activities,low-quality service personnel,imperfect infrastructure,insufficient tourism promotion,etc.3.Discussed the development strategies of Shaoyang County’s rural tourism development including the connotative development strategy and the extensional development strategy,and pointed out that the development of rural tourism in Shaoyang County should strengthen and improve the infrastructure construction,improve the rural tourism management mechanism,and ensure the optimization of the rural tourism ecological environment.Industrialize tourism products,strengthen brand building,and improve laws,regulations and policies related to rural tourism.