Fengxian County Rural Tourism Development Strategy Research

Tourism has become an important part of modern life indispensable, through travel,people can broaden their growth knowledge, at the same time can release the pressure of worklife, cheerful mood, make more friends. As people material life level unceasing enhancement,people’s demand level also have improved, choice is no longer limited to the common types oftourism, rural tourism as a kind of tendency characterization, diversification and experience oftourism, can meet the demand of people to a higher level, and the rural tourism in promotingthe income of the people, the transfer of rural labor force, solve the problem of farmers’employment, promote the new rural construction play a crucial role, so the rural tourismdevelopment strategy is of great significance. In fengxian county rural tourism as the researchobject, based on the current situation of fengxian county rural tourism development, theSWOT analysis method based on tourists rural tourism tourists of fengxian county, personalbasic situation, travel decisions, as well as to the general satisfaction and market researchanalysis of all aspects of satisfaction of fengxian county rural tourism and the developmentadvantages and disadvantages of its facing opportunities and challenges in the process ofanalysis, build strategic matrix, by comparing the strategic combination of strategicpositioning, strategic option for rural tourism development in fengxian county. According tothe choice strategy combination, strategy and policy analysis. Finally put forwardcorresponding countermeasures, so as to improve the market competitiveness of fengxiancounty rural tourism, promote the sustainable development, leading to fengxian countyeconomy, society, culture and other all-round development.