Research On Rural Tourism Development In Yandu District Based On The Perspective Of Tourist Perception

In recent years,due to the impact of the sudden COVID-19 epidemic,most inter-provincial and cross-border tourism activities cannot be realized for the time being,which undoubtedly provides new market development opportunities for the development of rural tourism mainly based on short-distance tourism.At the same time,it also promotes the tourists’ demand for rural tourism products gradually increases and develops to a high-end and diversified trend.However,with the increase of diversified demand,there is a certain gap between the actual development status of rural tourism and its demand.The imbalance between supply and demand,and a series of contradictions formed by insufficient development emerge in endlessly,which directly leads to the poor overall satisfaction of tourists to rural tourism.At present,tourists are the main service groups of rural tourism,which improves the satisfaction of tourists but also promotes the development of rural tourism.Therefore,from the perspective of tourist perception,this study has a strong practical significance to deeply study the development of rural tourism.Yandu District,as the key development area of rural tourism in Yancheng city,has rich lake and swing wetland resources,cultural resources and agricultural resources.Its development has also been for a period of time,and has achieved a certain development results.However,compared with the popularity and development quality of rural tourism in other counties and districts of Yancheng city,there is still a large development space in Yandu District,and the popularity of the scenic area needs to be improved.Improving the quality of rural tourism development is one of the important contents of the current implementation of the rural revitalization strategy.The research on the development of rural tourism in Yandu District can provide a sample reference for the development of rural revitalization in Yancheng city.Therefore,the development of rural tourism in Yandu District is studied based on the perspective of tourist perception and corresponding optimization suggestions are put forward.It is of great significance to enhance the tourism value of rural tourism in Yandu District and to promote the development of rural tourism in Yandu District and even Yancheng City.This thesis takes Yandu District as the research object,and analyzes the existing rural tourism resources and current situation in Yandu District.According to the theory of tourist perception value,five dimensions of rural tourism tourist perception,including rural environment perception,tourism cost perception,product characteristic perception,personnel service perception and supporting facilities perception,are constructed.The relevant data of the actual experience of rural tourism in Yandu District was collected through questionnaire survey,SPSS27.0 software was used to make quantitative analysis of the questionnaire data,and the problems existing in the rural tourism in Yandu District were explored according to the results of empirical analysis and the data obtained from field investigation.The research results show that the most important problems of rural tourism development in Yandu District are the single product type,serious homogeneity,lack of core competitiveness compared with other counties;the insufficient publicity of local tourist attractions,poor use of new media resources,low visibility,and the majority of tourists from local people;rural tourism.