Study On Tourism Product Development Of Zhejiang Island Countryside Based On Tourist Perception

In the past ten years,with the continuous growth of the income of our residents,the island's rural tourism is in the ascendant.How to further enhance the popularity and attraction of the islands and villages to domestic and foreign tourists,and thus upgrade the development of the island's rural tourism industry,is becoming the focal point for the transformation and development of island attractions.As a major province of marine resources and a demonstration zone for marine economic development,Zhejiang Province has the largest number of islands in the country,among which the Zhoushan Islands are the most.Therefore,this paper chooses Zhejiang island rural tourism as a research area,which has certain representativeness and reference value.This article analyzes the tourist questionnaires of Zhejiang island rural tourism products to understand the experience of tourists on Zhejiang island tourism project satisfaction,cultural perception,existing problems and other aspects.Through questionnaires and field questionnaires for tourists from Zhoushan,Ningbo,Wenzhou,and Taizhou,collecting questionnaire-related data as analysis samples,and analyzing several key issues,the following conclusions can be drawn: First,tourists come to the islands of Zhejiang The main motives of tourism are leisure vacations and sightseeing.Secondly,the tourist experience is generally satisfactory,but the consumption level of attractions is expensive.Thirdly,most tourists think that the homogeneity of island tourism products in Zhejiang Province is obvious and they are similar everywhere..Fourth,the infrastructure on many islands is backward,and it is unable to satisfy tourists' entertainment and travel needs.The above conclusions are also similar to the results of the field visit investigation.It is reflected in the fact that many islands and villages are in the initial stage of high-profile publicity for tourism.The number of tourists in the mid-development period is not satisfactory and the sights in the latter half are abandoned.With this situation,this article through to the island of Zhejiang rural tourism products of tourists perception investigation and study,points out that the present Zhejiang island,some problems existed in the development of rural tourism products.For example,rural tourism products lack of features,island brand marketing consciousness weak,imperfect island attractions supporting facilities,etc.At the same time,the corresponding rectification suggestions and development strategies are put forward,which is to explore the potential of island tourism resources and to insist on the development of island tourism products with distinctive features.Reasonable pricing,limiting vicious competition;Improve the rural tourism product system;Design diversified travel routes;Enhance tourist island tourism experience.In order to provide useful reference for the development of rural tourism products in Zhejiang island.