Research On Customer Manager Recruitment In HF Bank Based On Competency Model

Against the backdrop of China’s complex macroeconomic and financial situation and the enormous demand for user behavior,our company aims to remain strategically at the forefront of the new financial and technological era.The key to ensuring sustainable business growth lies in nurturing and enhancing core competencies.Therefore,strengthening the training of professional talents is an important foundation for the future development of commercial banks.Account managers are the communication channel between customers and commercial banks,and they are the core personnel of commercial banks.Strengthening the construction of the account manager team plays a central role in the development of the core competitiveness of commercial banks.However,in fact,there are still many problems in the recruitment of account manager positions in commercial banks.Therefore,it is of great significance to construct the customer manager competency model to fundamentally enhance the quality of the customer manager team in commercial banks and optimize the recruitment of customer managers in commercial banks from theoretical and practical aspects.The profit of commercial banks comes mainly from deposits and loans,value-added investments and the development of intermediary banking activities,and the basis of these sources of profit is the realization of funds financing in the form of various deposits and the sale of a wide range of financial products.Therefore,commercial banks can survive and grow by constantly meeting the needs of consumers,providing them with reasonable products and services,and thus ultimately obtaining funds for financing.In a competitive market,how to attract the most consumers(money customers)and thus the most funds is a major challenge in the operation and management of commercial banks,and therefore marketing is extremely important for commercial banks.Marketing activities are the process of relying on products and services to continuously meet consumer needs and generate profits.Account managers are the main participants in the marketing activities of commercial banks.This paper focuses on account managers as marketing executives and examines their competencies by developing a model using HF Bank as an example.This paper is studied by literature analysis method,behavioral event interview method and questionnaire survey method,firstly,it can clearly analyze and understand the current present and development status of HF bank account manager team,and lay a solid theoretical foundation for the subsequent construction of the competency model,secondly,it can also explore the problems of HF bank account managers in the recruitment process from multiple angles,and find the reasons from the problems,which will The paper focuses on the competency-based model.This paper focuses on the application of the competency model based on the perspective of competency enhancement,and proposes a study on the construction and application of the competency model of account managers in HF commercial banks,which includes six major and ten minor competency factors,namely organizational ability,teamwork,interpersonal skills,public relations skills,service consciousness and frustration resistance.In addition,the development of the client manager competency model and its application in practice can have a positive impact on the recruitment as well as the training and other management of client relationship managers in commercial banks,taking HF commercial banks as an example.