| In modern enterprise human resource management,performance evaluation plays a very important role,and sales personnel performance evaluation is of great significance for the long-term development of the enterprise.For the optimization research of performance evaluation of enterprise sales personnel,it is necessary to investigate and analyze the problems and shortcomings exposed in the performance management process of the enterprise,propose specific improvement measures,and conduct specific discussions on key and important issues in performance evaluation work.For DY Electric Co.,Ltd.,by establishing a fair performance appraisal system,setting realistic evaluation indicators,and improving a reasonable performance appraisal system,it can promote the sustainable development of the enterprise and facilitate the establishment of long-term development goals and plans.On this basis,employees of the enterprise can integrate their personal development with the cultural construction of the enterprise through a scientific performance appraisal system.The close combination of talent cultivation and personal development planning can create more and better benefits for the enterprise while improving the work initiative and enthusiasm of sales personnel,thereby achieving Win-win of personal value and enterprise value.It is of great significance to ensure the establishment of a good performance appraisal atmosphere,establish a healthy and smooth environment within the sales department,and promote the enterprise to obtain economic and social benefits.When selecting the topic of the paper,fully consider the purpose and significance of the research,consult relevant literature,and determine the research content and methods.Under the guidance of PM theory,relational performance theory,and triple performance evaluation theory,methods such as balanced scorecard,target management,and key performance indicators(KPI)were used to conduct in-depth investigation and research on the performance evaluation of sales personnel in DY Electric Co.,Ltd.After conducting research and analysis,the problems and shortcomings in the company’s performance evaluation process were identified,and the reasons for the problems were analyzed,Based on the actual situation of the company,propose targeted improvement measures,further improve the performance appraisal system,determine the optimization goals and ideas for performance appraisal,design the performance appraisal indicator system,and propose an optimization plan suitable for the performance appraisal of the company’s sales personnel.In the process of establishing the performance evaluation model of DY Electric Co.,Ltd.,the paper establishes a scientific performance evaluation model through data model hierarchy analysis,laying a solid foundation for establishing a scientific performance evaluation system for sales personnel in the company’s performance evaluation. |
