Research On The Problems And Countermeasures Of Digital Rural Pilot Construction In Korla City

In recent years,promoting the construction of digital rural areas has become an important national strategy in China.In 2020,the No.1 central document of the Central Committee made further arrangements for the construction of rural areas under the background of digital economy,and proposed the construction of national digital countryside pilot work for the first time.The14 th Five Year Plan clearly points out that we should accelerate the pace of digital rural construction and promote Digital transformation in rural production and life.In 2023,the No.1central document again proposed to accelerate the application of agricultural and rural big data and promote the development of smart agriculture.In this context,as one of the pilot areas for national digital rural construction,Korla City explores the possible problems that may exist during its construction process and proposes corresponding countermeasures based on the experience of typical domestic digital rural construction cases.This has important reference significance for the formulation of Korla City’s next development plan.Through reading domestic and foreign literature,this article summarizes scholars’ research on the connotation and construction path of digital rural areas,and analyzes the current situation of the pilot construction of digital rural areas in Korla City,including satisfaction with rural infrastructure construction,satisfaction with digital rural life 25 indicators were selected from the four aspects of digital satisfaction in rural governance and digital satisfaction in rural industries to form the satisfaction evaluation index system for rural households in the pilot construction of digital rural areas in Korla City.The entropy TOPSIS method was used to measure the satisfaction of rural households in the pilot construction of digital rural areas in Korla City based on 386 questionnaire data obtained from the survey.By analyzing the obstacle degree model,the obstacle factors of the criterion layer and indicator layer were obtained,and combined with in-depth interviews and research results,the problems in the current digital rural pilot construction in Korla City were identified.Finally,drawing on the advanced construction experience of typical domestic digital rural cases,propose countermeasures and suggestions for promoting the pilot construction of digital rural areas in Korla City.The main conclusions of this article are as follows: Firstly,the satisfaction of farmers in the pilot construction of digital rural areas in Korla City is average but overall good.There are some differences in the construction of digital rural areas in 11 townships under its jurisdiction,among which Tiekeqi Township has the highest satisfaction of farmers in the construction of digital rural areas,and Xinier Town has the lowest satisfaction of farmers in the construction of digital rural areas.Secondly,through the analysis of the obstacle model,it can be concluded that the current satisfaction of farmers in Korla City with the criteria layer factors is from low to high: satisfaction with digital rural life,satisfaction with digital rural industries,satisfaction with rural infrastructure construction,and satisfaction with digital rural governance.The indicator layer factors with high barriers are satisfaction with the driving force of industrial digitization on villages,satisfaction with online business processing,satisfaction with the implementation and quality of remote healthcare,satisfaction with the digital transformation of productive infrastructure,and satisfaction with rural digital inclusive financial services.Based on the above conclusions,combined with in-depth interviews and questionnaire research results,it is analyzed that the main problems in the current digital rural pilot construction in Korla City are:(1)weak digital construction of rural industries;(2)The degree of digitalization in business processing is relatively low;(3)Insufficient development momentum of telemedicine;(4)Lack of digital transformation of production infrastructure;(5)The development depth of digital inclusive finance is insufficient.Drawing on the advanced construction experience of typical domestic digital rural cases,the main countermeasures and suggestions proposed are:(1)innovating the forms of digital rural propaganda and strengthening the supply of rural construction talents;(2)Increase digital investment in business processing,strengthen digital platform promotion and training;(3)Strengthen the construction of remote medical services and promote remote medical services through multiple channels;(4)Introduce digital technology to enable agriculture and guide farmers to realize Digital transformation;(5)Enhance the financial knowledge reserves of villagers and improve the digital financial ecological environment.