Research On The Performance Of Real Estate Enterprises Under The Asset-light Business Model

The period from 2003 to 2013 was a "golden decade" for the rapid development of China’s real estate industry,and its contribution to the national economy was also steadily increasing.However,with the vigorous development of the knowledge economy in recent years and the arrival of the post land dividend era,China’s real estate enterprises have ushered in a new storm of the times.Poly Real Estate is one of the first real estate enterprises in China to achieve the transformation of light asset operation.This article conducts a case study of Poly Real Estate,and combines domestic and foreign literature review,relevant concepts,and theoretical foundations.Based on the current macroeconomic policies and market economy conditions of the real estate industry in China,comparative analysis and case analysis methods are used,Compare and analyze the financial performance and non-financial indicators of Poly Real Estate before and after its transformation,and horizontally compare with Vanke Enterprises and the average of the real estate industry to illustrate the impact of light asset operation on Poly Real Estate’s financial performance and operating results.Through research on Poly Real Estate,the following conclusions are drawn:(1)The light asset operation model is a rational choice suitable for the current real estate industry.(2)Under the light asset model,relying on the integration of advantageous resources to enhance competitiveness.(3)The light asset operation model is conducive to the financial stability and future development of real estate enterprises.(4)The light asset operation model can be used for reference,but cannot be mechanically applied.Finally,prospects and suggestions are proposed for the trend of light asset operation transformation in domestic real estate enterprises.Through the research in this article,it is hoped that it can help enterprises cultivate light asset resources and promote stable and healthy development.We also hope to provide reference for enterprises that are about to begin transformation and those in transition.