Research On Farmers’ Willingness To Participation Intention And Influencing Factors Of Traditional Agricultural Innovation And Development

Innovation and development of traditional agriculture is the focus of high-quality development of agricultural modernization in the new era.The central government has issued a series of policies to promote the integration of three industries in agriculture,and has achieved remarkable results.However,promoting the innovation and development of traditional agriculture depends not only on the government,but also on farmers as the main body of implementation.It is of great significance to study the willingness and influencing factors of farmers to participate in the innovation and development of traditional agriculture.In this context,this paper takes the pastoral scenery project in Jinjiang City as the research background,takes the farmers engaged in traditional agriculture-related activities as the object,and studies the willingness and influencing factors of farmers to participate in the innovative development of traditional agriculture.First of all,based on the literature research,this paper defines and explains the related concepts,laying the theoretical foundation of this study.Secondly,describe the survey area overview,and analyzes the differences of farmers’ willingness to participate in the survey area with different characteristics,and makes a descriptive analysis of the factors affecting farmers’ willingness to participate,so as to provide decision-making reference for promoting farmers to actively participate in the innovative development of traditional agriculture.Finally,through case analysis,we can get the relevant advanced practices and experience enlightenment about the innovation and development of traditional agriculture.The main conclusions of this paper are summarized as follows:Firstly,the willingness of farmers to participate in the innovation and development of traditional agriculture in the survey area is generally not high,and the low willingness of farmers to participate will hinder the innovation and development of traditional agriculture.Secondly,the farmers in the survey area are generally older,less educated,most of them are farmers with non-local household registration,the main source of family income is related to agricultural production and operation,the level of per capita disposable income is equivalent to the standard of per capita disposable income in Jinjiang City,and the way farmers use their fields is mainly contracted,that is,most of the fields are not owned by themselves.Farmers generally lack awareness of Jinjiang Pastoral Project.Thirdly,there is a significant correlation between farmers’ willingness to participate and their age,education level,place of household registration,main source of family income,farmland situation,and cognition of rural scenery projects in Jinjiang City,while there is no significant correlation between per capita disposable income and farmers’ willingness to participate.Fourth,the external main factors that affect farmers’ willingness to participate include the project publicity mode,the project operation mode and the characteristics of the project itself.Among them,the poor publicity effect is the main factor that farmers lack of awareness of the project.Based on the above conclusions,this paper puts forward four targeted suggestions: the first is to highlight the role of publicity and guidance,the second is to strengthen the cultivation and promotion efforts,the third is to improve the financial support mechanism,and the fourth is to play a leading role in demonstration.