Research On The Marketing Strategy Optimization Of Chongqing Post’s Delivery Business

As an important component of China’s service industry,the express delivery industry has gradually expanded in scale after the reform and opening up,and the express delivery market has gradually flourished.Enterprises related to the express delivery industry have also gradually grown.In 2022,the total business volume of express delivery service enterprises in China was 110.581 billion(in units of units),with a year-on-year growth rate of 16.8%.The total logistics revenue in China reached 12.7trillion yuan,with a year-on-year growth rate of 12.5%,supporting online retail sales of over 130 billion yuan.The industry operates smoothly and orderly,with a steady increase in satisfaction with universal postal services and express delivery services.The level of green development continues to improve,highlighting its role in economic and social development.While Chongqing Post is developing its postal service,it has also exposed many contradictions and problems.It is extremely important to further improve the overall framework of marketing strategies for postal delivery business,which is also the key to enhancing the core competitiveness of enterprises.This article first introduces the research background and significance,and then elaborates on the relevant theoretical basis and domestic and foreign literature.Next,based on the SWOT analysis model,this article analyzes the current marketing of Chongqing Post’s postal service,and introduces the problems in the marketing strategy of Chongqing Post’s postal service.Finally,based on the 4P theory,this article analyzes the pricing strategy,product strategy,and Optimize the four dimensions of channel strategy and promotion strategy,combined with talent supply guarantee and digital technology supply guarantee,and propose conclusions and prospects.The main conclusion of this article is that Chongqing Post’s delivery business is facing excellent external development opportunities.In the segmented product and competitive business sectors,the core competitiveness is not significant,and there is still a gap with international express delivery giants;Optimizing the marketing strategy of Chongqing Post’s postal delivery business based on the 4P theory can further improve its marketing and operational quality.