Research On Accurate Delivery Strategy Of H Brand Smart Bracelet Of Y Company

At present,due to the advent of the era of big data,the advertising industry has also undergone earth-shaking changes.Various media,through the use of massive Internet data,analyze user behavior and interact with users,which changes the traditional media communication pattern and business model.The market share of accurate Internet media advertising is growing rapidly;the living space of traditional media such as TV,radio and newspapers is constantly shrinking.In the context of users tending to be personalized,the traditional medium-sized advertising method has been unable to meet the advertiser’s demand for accurate advertising.Better interaction with users,accurate delivery of advertising to target customers,and thus enhance the advertising company’s business capabilities,is a problem that traditional advertising companies need to solve.This article takes Y advertising brand H brand smart bracelet advertising precision placement strategy as the research topic,guided by domestic and international advertising theory,starting from the daily work details,in-depth understanding of Y advertising company H brand smart bracelet advertising,analysis The problem of the company’s advertising in the launch,and from the actual situation of the enterprise,from the improvement of the way to obtain customers,improve the advertising channels,evaluate the effectiveness of advertising and to maximize the audience’s psychology,etc.trying to put forward an accurate advertising improvement strategy,and giving corresponding implementation and security strategies to promote the healthy development of the company,but also for other small advertising companies,which also has an automatic theoretical and practical significance.