Research On The Marketing Strategy Of "Quanzaile" In The County Market Of G Compan

COPD is a chronic obstructive pulmonary disease,which is the third highest mortality rate among residents in China,and the incidence rate in rural areas is significantly higher than that in urban areas.At present,there are many patients in the county market,and there is a serious shortage of related treatment drugs.How to design the marketing and promotion strategy of COPD treatment drug " Trelegy " in the county is the primary task and practical significance to ensure the health of the people and the rapid increase of the market share of "Trelegy" in the county.Based on the marketing theory combining 4P and 4C,this paper analyzes the current situation and existing problems from the recent situation of COPD patients and drug accessibility in the county market.Secondly,the PEST analysis tool is used to analyze the macro environment of marketing strategies,analyze the current situation and future trends of the external macro environment from politics,economy,social culture and science and technology,and recognize the real environment in which " Trelegy " is located.At the same time,from the current status of the current marketing strategy of " Trelegy ",the opportunities and challenges in the county market are analyzed.Finally,the SWOT comprehensive analysis tool is used to analyze the internal conditions of " Trelegy " of Company G,identify the advantages and disadvantages,opportunities and challenges of " Trelegy ",use SWOT matrix and element matrix analysis to determine the marketing promotion strategy of " Trelegy ",through the combination of 4P and 4C marketing theory,design ideas and principles,formulate the " Trelegy " county marketing strategy plan,plan the development path,identify potential risks,and plan the implementation and guarantee of the marketing plan.Finally,the health of the people in the county market will be improved and the product share of " Trelegy " in the county market will be rapidly increased.