Research On O2O Business Model Of A Housekeeping Compan

With the rapid development of China’s economy,the domestic market has a broad prospect,the user demand has increased,and the number of employees has also increased,and most domestic enterprises are still small and micro enterprises.Guizhou A Housekeeping Company was established in 2019.At the beginning of its establishment,company A was committed to providing users with professional,safe and reliable high-quality family life services by assembling high-quality domestic service personnel.Company A takes home cleaning as the service entrance and deeply links home users through the annual card cleaning model.Company A is currently in a good state of development and has a large space for future growth.The company’s business growth rate is fast,but from the perspective of comprehensive receivable performance and user scale,company A is still in the small and micro enterprise scale.The company’s business income mainly from cleaning is not enough to support the company to continue to expand its scale and develop new businesses;In addition,due to the high labor cost and high employee mobility,it is difficult for the company to operate continuously for a long time.Therefore,by sorting out the basic situation of Company A,clarifying the O2 O business model,analyzing the external environment of the company,finding out the existing problems of the company,putting forward targeted optimization suggestions for the elements of the business model,and improving the O2 O business model of the company are of great significance for the future development of Guizhou A Home Economics Company.Firstly,this paper summarizes the relevant business model theory and the mainstream O2 O business model in the domestic industry;Secondly,by analyzing the current situation of O2 O business model of A Home Economics Company,combining PEST method and business model canvas to analyze the existing problems,based on this,find out the reasons for the problems,put forward improvement suggestions for O2 O business model of A Company,and put forward specific measures that can be implemented.