Research On The Development Strategy Of Chengdu DJ Group's Garden Busines

The construction of a park city demonstration zone that implements the new development concept is a major political task and epochal mission entrusted to Chengdu by the Party Central Committee,and it is also an important part of the major decision-making and deployment of the Party Central Committee and the State Council on the construction of the Chengdu-Chongqing Twin Cities Economic Circle.This is of great significance for exploring the new practice of harmonious integration of landscapes and rivers and cities,and the new path of transformation and development of megacities.However,in recent years,China’s economic development has changed from high-speed development to high-quality development,coupled with the impact of the new crown epidemic,so state-owned companies have an urgent need for transformation to cope with complex challenges.In addition,actively resolve the difficulties caused by changes in the external environment,gradually establish the core competitiveness of enterprises,and enable enterprises to develop in a sustainable market.Righteousness.At the same time,the combination of the garden industry and state-owned platform companies under the background of park city construction has important practical value.The main research content of this paper is discussed according to the three-stage logical structure of "raising problems,analyzing problems,and solving problems",and combing the cases of domestic representative enterprises based on the current situation of the industry.Further,on the basis of exploring the internal characteristics and laws of the formation of their development strategies.This paper evaluates the development status of Chengdu DJ Group’s garden business through literature research,interview survey,qualitative analysis and comparative analysis.At the same time,it studies and analyzes the problems faced by enterprises in the formulation and implementation of strategies in the context of park cities,so as to propose targeted and operable strate.The conclusions from the above include two specific perspectives.First,it is the strategic choice of garden business development on the basis of external macro environment,industrial environment,internal environment analysis and enterprise SWOT analysis.Based on this,it is derived that the development strategy of Chengdu DJ Group’s garden business should implement a Vertical integration strategy,and adopt a differentiated strategy to develop a competitive strategy.On the other hand,it is the goal and content of building the development strategy of Chengdu DJ Group’s garden business.Further,the implementation path,steps and safeguard measures of Chengdu DJ Group’s garden business development strategy are proposed,and it will play a strong role in the construction of the Park City Demonstration Zone.