The Integration Of Product Technology Innovation And Service Innovation Promotes The Servitization Of Manufacturing Enterprises

At present,China’s manufacturing industry is in the late stage of industrialization transformation,and the synchronous progress of industrialization and service-oriented has become one of the prominent features.The government departments have successively issued Made in China 2025,the Special Action Guide for Developing Service-oriented Manufacturing and other documents,creating a good policy environment for the service-oriented transformation of manufacturing enterprises.However,at the present stage,manufacturing enterprises still have problems in the direction and scale of servitization.On the one hand,service innovation that is separate from product technology is prone to produce "service bubble",and enterprises will fall into a dangerous situation of "turning from real to virtual" if they over-develop services.On the other hand,they are prone to fall into the traditional path of "emphasizing products over services" if they attach too much importance to product technology innovation.Therefore,it is of great practical significance to explore how to realize servitization of manufacturing enterprises from the perspective of the integration of the two kinds of innovation.On the basis of sorting out and summarizing existing literature and relevant theories,this paper is based on the research status of servitization in manufacturing enterprises.First of all,based on the two kinds of innovation integration to promote the servitization of manufacturing enterprises related literature root analysis to identify its specific influencing factors,and according to the product technology innovation theory and service innovation theory and other research results,Build a servitization driving model for manufacturing enterprises driven by the integration of two kinds of innovation.Secondly,a configuration analysis was conducted on the data of 30 national service-oriented manufacturing demonstration enterprises,trying to depict the path of the two kinds of innovation integration to boost the servitization of manufacturing enterprises,in order to provide targeted guidance and suggestions for the transformation and upgrading of manufacturing enterprises.Finally,a deeper discussion of the synergistic effect between the two kinds of innovation integration to promote the servitization of manufacturing enterprises can promote the optimization and adjustment of their own paths,and promote the further development of servitization.The results show that:(1)In the condition configuration of the two kinds of innovation integration to boost the servitization of manufacturing enterprises,technological innovation and progress and enterprise scale are the key factors to realize the two kinds of innovation integration to boost the servitization of manufacturing enterprises.In the process of realizing the servitization of manufacturing enterprises,it is necessary to follow the development characteristics of different enterprises.Explore the configuration suitable for the integration of the two kinds of innovation to boost the servitization of manufacturing enterprises.On this basis,this paper further puts forward the cause-and-effect model of the two kinds of innovation integration to promote the servitization of manufacturing enterprises.(2)The integration of two kinds of innovation to promote the servitization of manufacturing enterprises is the result of multiple factors,and there is no single condition under the integration of two kinds of innovation to promote the realization of servitization of manufacturing enterprises.The four dimensions of environment,market,enterprise and technology complement each other.In the process of realizing the two kinds of innovation integration to boost manufacturing enterprises’ servitization,different enterprises need to explore the path suitable for them to boost manufacturing enterprises under the integration of the two kinds of innovation according to their own development characteristics,and promote the better integration of the two kinds of innovation through the joint action of enterprise product technology innovation,development of new products,government guidance and enterprise integration of relevant resources.So as to promote manufacturing enterprises to achieve a deeper level of service-oriented development.(3)There is a synergistic relationship between the configuration conditions of the two types of innovation integration to boost the servitization of manufacturing enterprises.Different Chinese enterprises can readjust and optimize the configuration of the configuration solutions according to their own characteristics,and accelerate the transformation and upgrading of the two types of innovation integration to boost the servitization of manufacturing enterprises.This paper analyzes the synergistic effect between the two kinds of innovation integration and the influence factors of manufacturing enterprises’ servitization,and provides the corresponding reference for the dynamic optimization of the antecedent configuration of manufacturing enterprises’ servitization under the two kinds of innovation integration.