| With the continuous adjustment of the new national policy,the survival and development of the real estate industry has now become a hot topic.Because of the influence of many factors,the real estate industry will encounter a variety of uncertain factors arising from risks,of which financial risks are common in the daily production and operation of the real estate industry,affecting the future direction of enterprises.In view of the financial risks faced by real estate enterprises,there are general problems such as difficulties in capital turnover,backlog of inventory,and long realization time.Without control,the company may run into problems and even bankruptcy.Therefore,it is important to strengthen the awareness of financial risks of real estate enterprises,systematically evaluate financial risks and take control measures.This thesis takes Company Z as the research object,first introduces the research background and research significance;secondly,discusses the current research situation at home and abroad,summarizes the relevant theories needed for the thesis,and provides a theoretical basis for the following research and analysis;third,briefly introduces the basic situation of Z Real Estate Company,starting from the company’s five major financial risks,namely financing risk,investment risk,operating risk,income distribution risk and cash flow risk,and uses financial indicators to initially identify the financial risk of the enterprise;finally,The financial index weight is calculated using the analytic hierarchy method,combined with the fuzzy comprehensive evaluation method,the company’s financial risk is scored,and the company’s financial risk is evaluated as a whole through the actual operation of the company,and on this basis,corresponding optimization suggestions are put forward for the control of financial risk.This thesis uses a questionnaire survey to select 15 financial indicators that are important to the company’s financial risk,and then preliminarily identifies the company’s financial risk based on these financial indicators;Then,through the selected 15 indicators to build a hierarchical analysis method model,the weight of each indicator is obtained,the fuzzy evaluation matrix is established,the scoring value of each level of indicators is obtained,and the overall financial risk of the enterprise is analyzed in combination with the scoring value;Finally,corresponding financial risk control measures are proposed for Company Z:(1)operational aspect: accelerating inventory turnover and ensuring the quality of real estate;(2)cash flow: preventing black swan events and strengthening resilience;(3)investment:strengthening cost control and improving asset management level;(4)income distribution:implementing diversification and increasing enterprise uniqueness;(5)financing: adjusting the debt structure and rationally planning financing. |