| China’s real estate industry,as one of the important pillar industries of the national economy,is a capital-intensive industry with high investment costs,long operation cycles and high profit potential,and is susceptible to regulation and control of national policies,which can easily lead to the possibility of financial risks.In recent years,especially after the rapid rise of housing prices in 2018,according to the instruction of the policy of "no speculation in housing",relevant state departments and local governments have successively issued relevant regulatory policies and macro policies such as purchase restrictions,loan restrictions and interest rate increases have been added,increasing the difficulty of enterprise financing,The entire real estate industry is generally facing bottlenecks in development such as increased difficulty in financing and lower sales volume of commercial properties,and the financial risk faced by enterprises has intensified.Taking RS real estate enterprise as the research object,this article studies the current situation of financial risk in terms of four aspects: investment,financing,operation and cash flow,and analyzes the risk causes of the enterprise from the relevant theories of financial risk identification,evaluation and control,combined with the financial statement data of RS real estate enterprise from 2016 to 2020.Then,using factor analysis as the research method,the financial statements of the real estate industry from 2016-2020 are used as the research basis,and the relevant financial indicators are screened by K-S test and t-test to construct financial risk evaluation index system.Finally,the level of financial risk of the enterprise is calculated and analyzed by combining the financial data of RS real estate enterprise,and effective strategies are proposed in a targeted manner in order that the financial risk of the enterprise can be controlled.The findings of this article are as follows: financial risks exist in four aspects: financing,investment,operations and cash flow.The factors that influence financial risks include internal factors such as high gearing,slow sales of inventory,high financing costs and weak profit margins,as well as external policies and epidemics.In order to address the main financial risks,the enterprise can address financing risks by optimizing the ratio of long-term and short-term borrowings,expanding financing channels and reducing financial leverage;address investment risks by developing new projects steadily,paying attention to political orientation and controlling the speed of expansion;address operational risks by taking targeted production,enhancing sales levels and strengthening receivable management measures;and address cash flow risks by strengthening revenue and expenditure management. |