Poverty Reduction Effects Of Electronic Commerce On Poverty

Poverty is a social hot topic that attracts great attention from the people,and it is also a major challenge faced by our country in the process of achieving the goal of building a moderately prosperous society in all respects.Therefore,how to solve the fundamental,global and long-term problem of poverty alleviation for rural poor people,which is related to the vital interests of the broad masses of farmers.Entering the 21 st century,e-commerce has developed rapidly,and e-commerce poverty alleviation has also become an important part of poverty alleviation work.Since 2014,the Ministry of Commerce and the Ministry of Finance have jointly carried out comprehensive demonstration work on e-commerce entering rural areas nationwide.They have selected and built comprehensive demonstration counties for e-commerce entering rural areas nationwide,provided financial support for developing e-commerce,and marked that e-commerce poverty alleviation work has been launched nationwide.In 2015,e-commerce poverty alleviation was included in China’s ten major projects for precise poverty alleviation together with "traditional projects" such as cadre stationed in villages to help alleviate poverty and vocational Education training.In 2019,e-commerce poverty alleviation achieved full coverage of national-level poor counties.First of all,this paper summarizes the relevant literature on e-commerce poverty alleviation.The research by domestic and foreign experts and scholars on e-commerce poverty alleviation points out that the development of rural e-commerce has a positive effect on rural poverty alleviation work,but due to objective reasons such as incomplete infrastructure construction of network and logistics in rural areas and low Education level of rural residents,e-commerce poverty alleviation work is difficult.At the same time,this paper also combs through the concepts and foundations related to e-commerce poverty alleviation,and summarizes the work and achievements of Guangdong e-commerce in e-commerce poverty alleviation since 2015.Based on the above background,this paper first uses a multiple linear regression model to study the panel data of 49 counties in Guangdong from 2018 to 2020,proving that e-commerce poverty alleviation Policy has indeed promoted the poverty alleviation effect of counties.At the same time,by using multiple linear regression to analyze the data of 49 Guangdong e-commerce demonstration counties from 2018 to 2020,this paper studies which type of measures in e-commerce poverty alleviation Policy have more significant effects.The empirical results show that improving rural e-commerce public service system and carrying out e-commerce talent training have no significant relationship with poverty alleviation effect.Financial support and promoting online sales of agricultural products have positive and significant effects on poverty alleviation.Finally,according to the research conclusions,this paper puts forward corresponding countermeasures and suggestions: first,continue to improve the infrastructure construction that promotes the upward movement of agricultural products;second,give play to the role of e-commerce in promoting the industrial development of counties;third,lower the threshold for people in relatively poor areas to participate in e-commerce industry chain;fourth,integrate all sectors of society to participate in e-commerce poverty alleviation work;fifth,do a good job in cultivating and introducing rural e-commerce talents in poor areas.