| With the continuous improvement of Internet technology,the rapid development of e-commerce promote transformation of traditional economic mode.Rural e-commerce is an extension of e-commerce in rural areas which provides a new development space for the rural economy and direct docking of agricultural products and markets.It is also an inevitable trend of rural economic development that play an important role in promoting the upsurge of agricultural products and the export of industrial products to the countryside in rural areas.Rural e-commerce improve the quality of life of rural people and economic levels in rural areas.With the in-depth development of national precision poverty alleviation work,the precise combination of rural e-commerce and poor households enriched poverty alleviation methods and measures.Then rural e-commerce poverty alleviation came into being which gradually rise to national strategy.And it has been listed as one of the top ten precision poverty alleviation projects.With the promotion of the government and the market,many typical e-commerce poverty alleviation cases have emerged.The combination of e-commerce poverty alleviation and economic development promote the quality of local products and effect on the poor households’ poverty alleviation that is more durable and effective.This paper reviews domestic and foreign research on the poverty alleviation by e-commerce.Against the backdrop of domestic e-commerce poverty alleviation,WY County that was once a national poverty county in He Bei Province was selected as the research object.WY County has achieved remarkable results in rural e-commerce development and e-commerce poverty alleviation and is no longer a poor county.The author first researched the policies and measures related to poverty reduction of e-commerce in WY County.WY County focuses on advantageous industries and regards rural e-commerce as a way to break the bottleneck of rural economic development.WY County focuses on developing of rural characteristic industries such as hardwood carved furniture,“Jing Dong Running Chicken”,Handmade cloth shoes.WY County accurately connects rural e-commerce and poor households and tailors poverty alleviation model for e-commerce for poor households.The government provides policies to guide the independent participation of capable poor households and promote the participation of poor households by supporting leading enterprises and cooperatives.The government introduced policies,gave preferential treatment to enterprises participating in rural e-commerce,attracted potential traditional enterprises to transform into rural e-commerce and organized farmer-business interconnection activities.WY County strengthened the guarantee of infrastructure,established a rural e-commerce public service center,E-commerce Precision Poverty Alleviation Operation Center and so on.The government cooperated with telecom operators and achieved high-speed network access and full coverage of 4G signals in key poverty-stricken areas.WY County built a logistics center which realized the integration of county rural logistics.The government improved traffic conditions in poor areas and constructed the Village-to-Village Project.Subsequently,the author conducted a survey of poor households in WY County.By interview questionnaire,The existing problems of rural e-commerce poverty alleviation in WY county are analyzed and the causes of the problems are analyzed.Through the comparative analysis of personal information,influencing factors,behavior attitude and income increase of more than 300 poor households,it is found that in some poverty-stricken areas,the popularization of e-commerce Poverty Alleviation Policies is not comprehensive,the participation of poor households is not in-depth,and the benefit distribution mechanism is not perfect.The causes of the problems from the aspects of the government function,the interest linking mechanism between the leading enterprises and the poor households,and the individual ability and willingness of the poor households are analyzed.Then,typical areas in rural e-commerce poverty alleviation in China was studied.The good practices in government guidance,market role,and promotion of poverty-stricken households were summarized.Finally,combined with the current situation of poverty alleviation of e-commerce in WY County,the countermeasures are given to improve the effect of e-commerce poverty alleviation.Firstly the government plays a leading role though improving overall operational capabilities,improving guarantee policies and introducing assessment and supervision methods to make overall plans.Secondly,market players can be strengthened by supporting leading enterprises and improving the interest linkage mechanism with poor households.Thirdly,participation of poor households in poverty reduction through e-commerce can be increased by through a series of intensive publicity and guidance,technical ability training and talent training programs. |
