Research On The Development Of Ancient Village Tourism In Jinyun County Under The Goal Of Rural Revitalization

The rural revitalization strategy was born at the 19 th National Congress and is an important measure to comprehensively build a moderately prosperous society and promote rural development.To achieve rural revitalization,the development of rural tourism has become an important opportunity.Ancient villages are emerging tourist destinations in recent years and have received widespread attention from urban tourists.Ancient villages should take this opportunity to deeply develop their tourism industry,enrich their tourism resources and products,and develop their tourism based on the goal of rural revitalization.The research case of this article is an ancient village in Jinyun County,which is an emerging tourism development destination and has a certain foundation for development.However,the tourism development of ancient villages in Jinyun County is still in its early stages and there is still significant room for development.In the face of the fiercely competitive rural tourism industry,the development process of ancient villages in Jinyun County is relatively slow.From 2021 to 2022,the overall passenger flow in Jinyun County has decreased by 11.64%,and tourism income has decreased by 15.97%,It has a direct impact on the tourism of ancient villages in Jinyun County and also hinders the achievement of local rural revitalization goals.In order to break through the bottleneck of development,achieve rural revitalization,grasp the development hotspots of ancient village tourism,conduct research on the development strategies of ancient village tourism in Jinyun County,and solve the problems in the development of ancient villages in Jinyun County.Under the goal of rural revitalization,this article first elaborates on the research status,related concepts,and theories,laying a theoretical foundation for the research.Then it analyzes the development basis of the ancient village tourism in Jinyun County,expounds the general situation of the ancient village in Jinyun County,analyzes the current tourism development environment of the ancient village physical geography,tourism industry and tourism market in Jinyun County,and introduces the development status of tourism resources including natural landscape,tourism activities,historical culture and tourism products;Through a questionnaire survey to analyze the evaluation of tourist satisfaction,it was found that there are currently problems in the revitalization of industries,ecology,talent,organization,and culture in the ancient village tourism of Jinyun County;Finally,under the goal of rural revitalization,the development principles of ancient village tourism are determined,and countermeasures for the development of ancient village tourism in Jinyun County are proposed,including standardizing the tourism industry of ancient villages,maintaining the ecological environment of ancient villages,strengthening the cultivation of ancient village tourism talents,enhancing the promotion and comprehensive management of grassroots organizations,and enriching the cultural activities of ancient village tourism.Improving the development level of ancient village tourism in Jinyun County,promoting the process of rural revitalization,attracting more passenger flow,and providing certain reference for similar tourism destinations in the same industry.