Study On Tourism Development Strategy Of Taishan Village In Longhu Town Under The Background Of Rural Revitalization

In the report of the 19th National Congress of the Communist Party of China,General Secretary Xi Jinping proposed an important policy for the strategy of rural revitalization.In the report of the 20th National Congress of the Communist Party of China,General Secretary Xi Jinping pointed out the direction to comprehensively promote rural revitalization.Rural tourism is an important driving force and way to implement the strategy of rural rejuvenation.The development of rural tourism is the way to promote the "beautiful rural construction" and lead farmers to get rid of poverty and become rich,and make a special contribution to rural revitalization.The core of rural rejuvenation is industrial rejuvenation.If rural areas want to get rid of poverty and wealth,you must build an industrial chain suitable for local development.Taishan Village has characteristic tourism resources and cultural heritage.The economic development of Taishan Village.This article takes Taishan Village in Longhu Town as the research object to study the development of rural tourism in the context of rural revitalization.First of all,the literature research method and field investigation method are adopted to study the development of Taishan Village and the overview of tourism resources,environmental analysis of rural tourism development,rural tourism development results,rural tourism revitalization overview and role in the context of rural revitalization.Secondly,the questionnaire survey of tourist satisfaction of Taishan Village,collect effective data,conduct descriptive analysis,use SPSS software to analyze the data,differentiality and IPA analysis of the data,and analyze and study the factors affecting tourists’ satisfaction.In the context of rural revitalization,the relevant situation of the rural tourism development in Taishan Village analyzes the problems in the development of rural tourism in Taishan Village.For the incomplete infrastructure of rural tourism;"education+tourism" rural research products are not highly integrated;the homogeneity of rural tourism products is serious;rural tourism marketing methods are behind;the positioning of rural tourism market is inaccurate;the level of rural tourism services is low.Combined with the basic situation of rural tourism development in Taishan Village,strengthen the construction of rural tourism infrastructure;promote the integration of "education+tourism" rural research products;deeply dig deeper from local specialty products,promote rural tourism development;optimize rural tourism marketing strategies;clarify rural tourism Market positioning;improve the level of rural tourism services and implement the strategy of rejuvenation of talents,six aspects propose a development strategy to help the sustainable development of the rural tourism industry in Taishan Village and promote the implementation of the rural revitalization strategy.