| In recent years,our digital economy has maintained rapid growth,and the role of economy is constantly improving.The report to the 20 th National Congress of the Communist Party of China pointed out the importance of digital economy in the international market,and proposed to accelerate the integrated development of real economy and digital economy to form a strong digital industry.The importance and necessity of digital transformation has become increasingly apparent with the national plans and policies successively issued to support and encourage digital transformation.More and more industries are ready or have begun to participate in digital transformation.The CPC Central Committee’s Proposal for Formulating the14 th Five-Year Plan for National Economic and Social Development and the Long-range Goals to 2035 clearly states that fintech should be "prudently developed and the digital transformation of financial institutions should be accelerated".In October 2020,Guo Shuqing,chairman of China Banking and Insurance Regulatory Commission,stressed that "all financial institutions should pay close attention to digital transformation".It can be seen that the digital transformation of commercial banks is a necessary path,not only a historical opportunity to enhance their own competitiveness,but also to lay a more solid foundation for serving the real economy.Then,under the background of the rise of digital economy,the double squeeze of business,profound changes in customer behavior,and stricter industry regulation,urban commercial banks are constrained by their own weaknesses in capital,technology,talent and management.How to choose the transformation path and how to promote the transformation has become an urgent problem to be solved.Firstly,this paper reviews the literature related to the digital transformation of banks,expounds the related concepts and theories,and points out the innovation points and shortcomings of this study.Secondly,this paper takes the Bank of Ningbo as the case,introduces its development process and current operating conditions,analyzes the motivation of Bank of Ningbo’s transformation from two aspects of internal and external environment,analyzes its "systematic,digital,intelligent" science and technology strategy,and introduces its transformation process and specific implementation status in detail.Again,the digital transformation path of the Bank of Ningbo is analyzed in detail.By analyzing various indicators and using factor analysis method to measure the level of the digital transformation of the Bank of Ningbo,and compared with the other 18 urban commercial banks,the ranking of the comprehensive score is obtained.Then,this paper adopts the method of fsQCA to study the complex causal relationship between multiple factors and the level of digital transformation from the perspective of overall configuration,and draws the following conclusions:(1)The quality of digital transformation of city firms is not determined by a single condition,but needs to be driven by multiple factors;(2)There are three digital transformation paths in the city,and the paths H1 and H2 are mutually compatible;(3)Urban commercial banks in the process of digital transformation should not pay too much attention to technology research and development,the important thing is to improve the capital strength,risk control management and channel promotion;Finally,this paper provides policy suggestions on the digital transformation path of urban commercial banks from three aspects: organizational structure,digital channels and technology differentiation and fitness. |
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